July 2007
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Month July 2007

8apps.com – A Social Network for Productivity Geeks

Thanks to Pownce, I was introduced to 8apps.com today. It’s a social network for productivity geeks! I was so excited – still am (if anyone wants to pass alomng an invite…) – only to find that the development team behind it seems to have gone their separate ways in the last couple of weeks.

Would love to hear any experience on this platform, or/any any updates. maybe someone else can take it on ?

Invites? Updates? Bueller??
(Crossposted to Setting Contexts)

Update: I did receive an invite (Thanks, Kristi!) and have been making my way around. It’s an exciting collaborative tool – someone should really pick it up and run with it if it’s been abandoned.

A Backlash Against Facebook Applications Will Come — This is How.

A Backlash Against Facebook Applications Will Come — This is How.

This came to me from my Twitter link to Scoble’s Link Blog. I’ve been following the Jason Calacanis posts (and he actually “friended” me on Facebook today – after I first “friended” him. It gets confusing.). I can understand how the “A-List” bloggers MUST get sick and tired of all the developers pinging them for facetime on their applications/services – there must be hundreds per day, most worth little time, looking for the one who might start the gold rush.

“For those who follow popular tech bloggers (and I expect most, if not all of you do, if you’re reading this blog), there have been two interesting posts within the last 48 hours few days or so.

One involves Jason Calacanis who has decided to declare Facebook Bankruptcy over how many people are pinging him via Facebook Apps, wherein he’s basically thrown up his hands and has given up. (Boo hoo, I’m too popular). The other involves Mike Arrington’s post over at TechCrunch where he details how there is a burgeoning business in trying to monetize Facebook applications — most noticeably (for me) through selling ad space *on* Facebook applications.”

(Via Scoble’s Link Blogand DeepJiveInterests).

Social Network Ad Spending to Reach $2.5 Billion in 2011

This is a recent (May 2007) report from eMarketer that estimates that ad spending on social networks will continue to increase(30% increases?) significantly in the next 5 years. And that was before the Facebook platform opened up.

What companies and agencies need to realize is that they need to be educated about Web 2.0 and it’s services/platforms/applications. I always read on forums and posts that the Facebook/MySpace/etc. people can’t be gotten hold of for their 5K programs. So figure it out. Use some of the Web 2.0 tools available and put something (widgets, rss feeds, podcasts) together. For 5K, you’re lost on MySpace, but you can get a lot more attention with a program with more focused approach and a broader outreach.

Social Network Ad Spending to Reach $2.5 Billion in 2011 : “”

A recent report from eMarketer notes the importance of social networks online, estimating their marketing to reach $2.5 billion between 2007 and 2011 in the U.S., a 180% increase from this year.

(Via Mashable.com.)

A Social-Networking Service With a Velvet Rope – New York Times

Great story on Pownce in yesterday’s NY Times -

I’ve been on Powne for about a month and, while it hasn’t integrated into my life as easily as Twitter has, I’ve found new “friends” (different from Twitter and Jaiku). And I have noticed my use growing in the last 2 weeks. So it’ll be interesting – especially in light of Twitter’s new VC money – to see how these two services evolve.

A Social-Networking Service With a Velvet Rope – New York Times: “”

SLIPSTREAM
A Social-Networking Service With a Velvet Rope
By JASON PONTIN

Published: July 29, 2007
The hottest startup in Silicon Valley — minutely examined by bloggers, panted after by investors — is Pownce, but only a chosen few can try out its Web site.

(Via NYTimes.com.)

EDIT: Epicenter – Wired Blogs has posted a reaction to the NYTimes article, “Kevin Rose Pwns The NY Times“. They compare Kevin Rose to Steve jobs, and make the point that the NYTimes didn’t speak to Rose when writing the article (does this make it more of an opt-ed piece?).

Everone’s Doing It – Christopher Walken Cooking on a Social Network!

From I’m Cooked

(via Divers Alarums)

“Amateur video of one of the coolest dudes alive roasting a chicken and pears. Christopher has always been vocal about his love of cooking. Watch him take the term “celebrity chef” to a new level.”

value="http://www.imcooked.com/flvplayer.swf?file=http://www.imcooked.com/flvideo/194.flv&autostart=true&showfsbutton=true" />

What Twitter is (Scripting News)

Best definition I read so far – when anyone asks me from now on, I’m sending this!

What Twitter is (Scripting News): “Home > Archive >  2007 >  July >  27

What Twitter is

Friday, July 27, 2007 by Dave Winer.

Congrats to the lead investors, Union Square Ventures and the angels, and the entrepreneurs.  

I’ve been reading various posts and comments, and see a thread that’s still out there. People doubt that there’s a way to make money with Twitter. To that I say, they haven’t been reading this blog.  

Now seems like a good time to pause and review what Twitter is. 

(Via Dave Winer.)

How big of a Time Waster is Social Networking?

The big ban on employees accessing Facebook at NevilleHobson.com: “Earlier this month, in FIR #254, Shel and I discussed quite an interesting story of what one company did regarding employee access to and use of Facebook.

That story, of the law firm Allen and Overy’s Facebook U-turn, is a good example of how a company listened to employees and enabled them to conditionally use the social networking site.”

The easy answer to this is that, YES! Social Networks waste time – and in many cases that’s right and justified. Let’s remember the networking part. Not only am I LinkdIn, but my Facebook and Twitter are raising my profile throughout my space – I’m getting asked to give talks at conferences, beta-test more services/software and even guest-blog. And I wish I had more time to do any of it – but I’m at the office…

BTW – Americans spend more time at work than our bretheren in Europe, Japan and China. A few minutes for updates here and there should be ok.

(Via Scoble’s Link Blog.)

techPresident %u2013 Candidate Noshows at BlogHer: Obama, Giuliani, Richardson, McCain, Thompson, Romney…

techPresident %u2013 Candidate Noshows at BlogHer: Obama, Giuliani, Richardson, McCain, Thompson, Romney…: “”

So incredibly stupid, one of the largest congregations of bloggers this year – ignored.

(Via Scobleizer-Link Blog.)

Book Learnin!

I’ve just started reading “Marketing to the Social Web: How Digital Customer Communities Build Your Business”, by Larry Weber.

The book talks about how he future of marketing is “a two-way street” (Amazon.com) and that you have to “communicate with, not at, customers”. I agree. Companies, especially large corporate entities, don’t own their brand or message anymore. Users will adapt, modify as they like (and sometimes give back) what they see on the web – it’s the ultimate communication mashup.

I do think that Facebook, LinkedIn, Flickr (especially after video), YouTube and MySpace(for a time…) are increasingly important for any company’s marketing program. I think Second Life and other metaverses will have a strong part to play (look at IBM’s use of SL as an example of forward-thinking corporate managemnt).

Everyone’s a marketer, designer, blogger, etc. now. Soon the call to action won’t be “Embrace change…” – it’ll be far too late.

Epicenter – Wired Blogs

This is a Wired Magazine Throwdown, y’all!
Second Life and other metaverses started a marketing frenzy in some of the well-established brands, like Coke, IBM (who’s the model of Second Life adaption) and Starwood Hotels (I have a SL conference center for companies to be able to explore a SL event without investing in their own space). Here’s a link to a debate going on right now on Wired’s Blog about whether the facts in the original article, “How Madison Avenue is Wasting Millions in a deserted Second Life” are right.

Epicenter – Wired Blogs: ”

Zinger of a debate over biz in Second Life
By Nicholas Thompson July 27, 2007 | 8:27:46 AMCategories: advertising
  
Frank Rose has a sharp article in the current Wired: How Madison Avenue is wasting millions in a deserted Second Life, which Second Life reporter Wagner James Au didn’t much like. Rose however has now responded. The debate’s feisty, and quite interesting.

There’s also a good Valleywag’s post comparing Rose’s piece to another one in Newsweek.

(Via Epicenter – Wired Blogs.)