This is a Wired Magazine Throwdown, y’all!
Second Life and other metaverses started a marketing frenzy in some of the well-established brands, like Coke, IBM (who’s the model of Second Life adaption) and Starwood Hotels (I have a SL conference center for companies to be able to explore a SL event without investing in their own space). Here’s a link to a debate going on right now on Wired’s Blog about whether the facts in the original article, “How Madison Avenue is Wasting Millions in a deserted Second Life” are right.
Zinger of a debate over biz in Second Life
By Nicholas Thompson July 27, 2007 | 8:27:46 AMCategories: advertising
Frank Rose has a sharp article in the current Wired: How Madison Avenue is wasting millions in a deserted Second Life, which Second Life reporter Wagner James Au didn’t much like. Rose however has now responded. The debate’s feisty, and quite interesting.
There’s also a good Valleywag’s post comparing Rose’s piece to another one in Newsweek.
(Via Epicenter – Wired Blogs.)