In his manifesto (a must-read!), Brian talks about how all of these social tools are affecting Public Relations as a medium (I’ll add Marketing also!) and how conversations are the messaging of today/tomorrow.
I love the line, “Monologue has given way to Dialog”.
I’m a big believer in this line of thinking. My experience on Twitter and Facebook has opened me up to a new level of conversation with people who are creating the tools and services enabling this dialogue/messsaging. Brian talks about a new layer of influencers (my examples – Scoble, Winer) who are able to lead people to new tools and services (virally) because of their accessibility and exploitation of these applications.
(Via PR 2.0 – Silicon Valley)