August 2007
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Day August 8, 2007

Brian Solis: The Future of Communications: A Manifesto for Integrating Social Media into Marketing

The Future of Communications – “ A Manifesto for Integrating Social Media into Marketing

I was reading PR 2.0 – Silicon Valley (AdAge just named it one of the Power150) and Brian Solissent me this link. He also posted it on his Facebook.

In his manifesto (a must-read!), Brian talks about how all of these social tools are affecting Public Relations as a medium (I’ll add Marketing also!) and how conversations are the messaging of today/tomorrow.

I love the line, “Monologue has given way to Dialog”.

I’m a big believer in this line of thinking. My experience on Twitter and Facebook has opened me up to a new level of conversation with people who are creating the tools and services enabling this dialogue/messsaging. Brian talks about a new layer of influencers (my examples – Scoble, Winer) who are able to lead people to new tools and services (virally) because of their accessibility and exploitation of these applications.

(Via PR 2.0 – Silicon Valley)