Brian Solis: The Future of Communications: A Manifesto for Integrating Social Media into Marketing

The Future of Communications – “ A Manifesto for Integrating Social Media into Marketing

I was reading PR 2.0 – Silicon Valley (AdAge just named it one of the Power150) and Brian Solissent me this link. He also posted it on his Facebook.

In his manifesto (a must-read!), Brian talks about how all of these social tools are affecting Public Relations as a medium (I’ll add Marketing also!) and how conversations are the messaging of today/tomorrow.

I love the line, “Monologue has given way to Dialog”.

I’m a big believer in this line of thinking. My experience on Twitter and Facebook has opened me up to a new level of conversation with people who are creating the tools and services enabling this dialogue/messsaging. Brian talks about a new layer of influencers (my examples – Scoble, Winer) who are able to lead people to new tools and services (virally) because of their accessibility and exploitation of these applications.

(Via PR 2.0 – Silicon Valley)

Comments

2 Comments so far. Comments are closed.
  1. Hi,
    I’m looking for a few people who’d be willing to discuss their take on PR in social media for a dissertation I’m writing…details on my blog (http://mithum.wordpress.com/). If you’d be interested please get in touch!

  2. Hi,
    I’m looking for a few people who’d be willing to discuss their take on PR in social media for a dissertation I’m writing…details on my blog (http://mithum.wordpress.com/). If you’d be interested please get in touch!