Global Race to Monetize the Social Web has it’s Bumps

Advertisers find new headaches in lawless world of social Web sites – International Herald Tribune: “By Doreen Carvajal

Great story in the Internation Herald about the advertising challenges in the Social space (ie. What happened in the UK with Vodafone, Virgin Media, First Direct and others temporarily leaving Facebook).

I think these challenges are good, it’s like beta-testing for ad networks. This new culture is rich and growing. It’s going to take time to see what works, who gets control over ads and how new networks will be implemented. Really exciting.

(Via Getting Granular: The DigitalGrit Blog.)