This is a great introduction on how to get starting analyzing new media (and selling it as a value proposition to senior management). Jeremiah writes about social media from a consultant’s point of view – whether on his blog, this article, his Twitter feed or his Facebook. His writing never makes me feel condescended to, just included. I constantly pick up new things to share with my team, clients and management. And (hopefully!) my comments on his blog add some value.
(Via Jeremiah Owyang.)