August 2007
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Day August 20, 2007

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones)

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones)

Jeremiah Owyang has graciously shared a white paper he co-wrote with Mike Toll of Factiva of Dow Jones. It discusses Social Media Measurement and anyone who has an interest in launching a social media program should read it.

Also – read the post which has the link to the white paper. It’s chock-full of links to the roundtable event this paper is based on. I also enjoy keeping track of the comments for each of Jeremiah’s posts – some very smart people engage in conversation there.

(Via Web Strategy by Jeremiah.)

Newsweek Article on Facebook

Facebook Grows Up: Can It Stay Relevant?

interesting article through the perspective of Newsweek (and it’s demographic) of Facebook and The Social Graph.

(Via MSNBC.)

Brian Solis (PR 2.0)in PRWeek

PRWeek Interviews PR Pros on the Ascendancy of Facebook

I love the initial proposition:

“Facebook should first be viewed as a personal reputation management system. It really is, in its most simplistic sense, an online hub for your personal brand for you as individual or person within a company.”

I’ve much more aware of “personal branding” since becoming more involved with Facebook – not only the viral componet of what app/group my “friends” are installing/joining, but what I do on my profile says about me professionally.

I’m looking forward to reading the whole article.

(Via PR 2.0.)