Brian Solis (PR 2.0)in PRWeek

Aug 20, ’07 11:36 AM
Author jquig99 Categories Branding, Brian Solis, Facebook, PR 2.0

PRWeek Interviews PR Pros on the Ascendancy of Facebook

I love the initial proposition:

“Facebook should first be viewed as a personal reputation management system. It really is, in its most simplistic sense, an online hub for your personal brand for you as individual or person within a company.”

I’ve much more aware of “personal branding” since becoming more involved with Facebook – not only the viral componet of what app/group my “friends” are installing/joining, but what I do on my profile says about me professionally.

I’m looking forward to reading the whole article.

(Via PR 2.0.)

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Comments

One Comment so far. Leave a comment below.
  1. Dan Schawbel,
    August 20, 2007 at 3:02 pm

    Anything you list on facebook can be used against you and your brand. You need to be careful with content, such as your facebook picture and bio.

    Reply

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