August 2007
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Month August 2007

Global Race to Monetize the Social Web has it’s Bumps

Advertisers find new headaches in lawless world of social Web sites – International Herald Tribune: “By Doreen Carvajal

Great story in the Internation Herald about the advertising challenges in the Social space (ie. What happened in the UK with Vodafone, Virgin Media, First Direct and others temporarily leaving Facebook).

I think these challenges are good, it’s like beta-testing for ad networks. This new culture is rich and growing. It’s going to take time to see what works, who gets control over ads and how new networks will be implemented. Really exciting.

(Via Getting Granular: The DigitalGrit Blog.)

Web Stategists Take Note!

Web Strategy: What the Web Strategist should know about Facebook

Jeremiah Owyang is the Director of Corporate Media Strategy at His blog, Web Strategy by Jeremiah has become one of my daily must-reads. In today’s post, he gives anyone working or interested in Web Strategy a primer on Facebook. How to get started, resources, etc. Anyone working in Web Strategy needs to be on Facebook and be part of the discussion.

Add me here.

Also – check out Jeremiah’s Web Strategy Show.

(Via Web Strategy by Jeremiah.)

Brian Solis: The Future of Communications: A Manifesto for Integrating Social Media into Marketing

The Future of Communications – “ A Manifesto for Integrating Social Media into Marketing

I was reading PR 2.0 – Silicon Valley (AdAge just named it one of the Power150) and Brian Solissent me this link. He also posted it on his Facebook.

In his manifesto (a must-read!), Brian talks about how all of these social tools are affecting Public Relations as a medium (I’ll add Marketing also!) and how conversations are the messaging of today/tomorrow.

I love the line, “Monologue has given way to Dialog”.

I’m a big believer in this line of thinking. My experience on Twitter and Facebook has opened me up to a new level of conversation with people who are creating the tools and services enabling this dialogue/messsaging. Brian talks about a new layer of influencers (my examples – Scoble, Winer) who are able to lead people to new tools and services (virally) because of their accessibility and exploitation of these applications.

(Via PR 2.0 – Silicon Valley)

Interesting Twitter Conversation: Robert Scoble

Interesting one-side conversation from Robert Scoble (Twitter / Scobleizer) on what and how to get his – and many other A-List blogger’s attention these days.

In brief, he says that he answers things in the public space first (like Facebook’s Wall), rather than email or even direct Tweets (Twitter) or Facebook messages), “Because those communications scale.”

I wrote a message to a collegue today exploring that same point, but focusing on text messages – how more people are texting instead of emailing, and that the age group is moving from the teen market into the older demographics (this is an unscientific poll that I ran with 5 friends each age group – 15 to 20 yrs olds, 21 to 27 year olds and 28 to 40 yr olds). More and more people are texting than calling or emailing.

We are an immediate-gratification society. Social ADD.

(Via Twitter / Scobleizer.)

After Selling Opsware, Andreessen Turns to His Third Startup, Ning

I’m a huge fan of Marc Andreessen. His blog is one of the first things I read daily. He’s a success story from the wild, wild west days of the Dot.Boom and has gone on from Netscape to start (sell) and focus on new companies. He started Ning (with a partner) in 2005, which I think shows that he still has a critical eye for what the next net commodity will be. I’ve set up a couple of Ning Networks for clients and am trying to get motivated to work on one that focuses on Mac software, services and developers.

After Selling Opsware, Andreessen Turns to His Third Startup, Ning


After Selling Opsware, Andreessen Turns to His Third Startup, Ning
By Adario Strange 08.01.07 | 2:00 AM
“When Hewlett-Packard acquired Opsware for $1.6 billion in cash last week, it changed the reputation of serial entrepreneur and web pioneer Marc Andreessen forever.
Andreessen was the golden boy of the internet’s early days, but Microsoft eventually pummeled his first company, Netscape Communications, into a decidedly secondary market position. When he launched Loudcloud in 1999 without any immediate or obvious payoff potential, Andreessen’s critics had a field day.”


Facebook – The Race to build a Platform within the Platform is on!

I think that Facebook is completely open to people (using their API) figuring out how to monetize their platform. It’s not a closed system (like MySpace), it will make Facebook even more valuable in terms of being bought. And it helps the company develop quickly without having to do the usual heavy lifting by itself!

Facebook – The Race to build a Platform within the Platform is on!

“Facebook application APIs signal the beginning of the second movement of the Platform “Big Bang,” which I think you could think of as the “Platform within the Platform” rush. Applications with millions of users will soon enable APIs that offer other developers the opportunities to extend their applications and gain distribution in an attempt to become a kind of “platform” themselves.”

(Via Scoble’s Link Blog – Twitter.)

Improve Your Social Network : []

This is a great article that focuses on growing your social networks in terms of relationships and not just numbers. Sometimes in the midst of adding new “friends” or “followers”, we forget that these are actually people with lives (hopefully) outside of their computers/networks. It’s great to find out what else you have in common!

Improve Your Social Network : []:

“Sometimes we forget that social networks are more than just software. We forget that beyond a bunch of friend-adding, and asking for links or votes, that there’s more to building online communities and keeping relationships. A strong social network requires some tending and care, just the way real live relationships need attention and deliberate effort. Here are some ideas on how to tend your digital networks and reach the people on the other side of the screen.”

(Via Scoble’s Link Blog – Twitter).)