One of the constant conversations in the web-strategist community is aggregating your online web presence. Profile Builder, one of the sponsors of TechCrunch40, has a product that “creates, manages and consolidates” this presence with their Profil.es product.
I created my profil.e earlier today. There’s a wizard that quickly walks you through the process of setting up different modules, including About, Blogs, Links, Networks (which needs to expand), Video and others – there’s even one that you can customize with your own content. There’s tracking – so you can see who’s found/looked at your profile (although it seemed to count my editing process).
I did have some issues – I had to enter content a couple of times in some modules and trying to add the widget to my TypePad blog broke the template. It would be great to have the option to look at some completed examples to model your own profil.e on. It’s not always as intuitive as it could be. Also – how is this managing my presence if I can’t easily get it on my blog or Facebook? I’m going to keep experimenting with this and see how I can adapt it.
BTW – If you’re (lucky enough to be) attending TechCrunch40, stop by the ProfileBuilder booth and build your Profil.es – youâ€™ll receive a Profil.es button that gives you the chance to win a MacBook(tm) or an iPod nano(tm).
Last night I was able – through a lovely anonymous giver at InviteShare (Thanks!) to get into Yahoo’s new beta social network – Mash.
- The modules make it really easy to edit content
- No real way (besides email) to search for friends
- The modules are really geared to “fun” and “personal” (not business)
- Can edit background images and module colors easily
- Search box is for the web only
- “About Me” is obnoxiously cute
- There’s a Mash Pet
- One module allows you to see who’s visited your profile
- Can add you existing blogs by RSS feeds (by module)
- There’s a Twitter module
- The “Ego Boost” module uses your name and your friends
I’m sure that this is the initial release and that more is on the way. It’s going to be interesting on how quickly they adopt testers (users) suggestions. There’s not a lot of viral content and it’s not easy to build your network – which is the quickest way to turn off your users. But this is Yahoo! and I’m willing to give them the benefit of time.
If you’re interested in joining the Y!Mash beta – leave a comment!
EDIT: Brian Solis at PR 2.O has a much more detailed write-up.
How Mark Zuckerberg Turned Facebook Into the Web’s Hottest Platform
Detailed look at Mark Zuckerberg and how he led the Facebook revolution.
Twitter’s Open Platform Advantage
Great interview with Twitter‘s Biz Stone (Transcript and Audio here). I love that they get that the API development has been a key factor in Twitter’s growth and success. From Twittervision to Twitteriffic, the apps built on the API make Twitter a more interactive, easier to adapt tool.
I’m waiting (and waiting) for Pownce to get this. The AIR apps are not my friend.
Facebook Opens Profiles To Tap Into Google Traffic, While Google Grabs Facebook’s News Feed Idea
A lot of people blogged about this today as a new idea. Danny Sullivan’s perspective is that these settings have been in place for some time and they are just being changed to a new default to “announce” them. He also walks through how some profiles are making it over the “Walled Garden” to Google.
Haven’t seen that happen with mine yet – guess I’ll see what happens in a month.
EDIT: I was wrong – my Facebook profile is showing up on page two of Google listings for my name (after one of my blogs, LinkedIn, Jaiku and Mashable)
Danny also talks about Google’s Orkut Social Network, which I haven’t looked at yet. Anyone? Bueller?
(Via Danny Sullivan on Facebook .)
Web Strategy: What the Web Strategist should know about Twitter
IIf you haven’t seen this post by Jeremiah Owyang, click now. And then send it to all your senior management (like I did).
In that last two posts I’ve discussed my love of Twitter and my respect for Jeremiah. This post is an example of what I find exciting about both.
(Via Jeremiah Owyang’s Twitter feed.)