September 2007
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Day September 10, 2007

NYTimes: The New (Second Life) Economy

Even in a Virtual World, “Stuff” Matters – New York Times

The New Economy of a Virtual life…

(Via Tristan Panasik.)

Adweek Releases It’s 2007 “Digital Hot List”

Facebook Tops MySpace on AdWeek Digital Hot List 2007

Nielsen/NetRatings backed selections from Adweek’s list for 2007. Are these on your everyday list?

(Via Epicenter – Wired Blogs.)

Geoff Livingston – Facebook Marketing Primer

Now is Gone: Facebook Marketing Primer

Geoff Livingston has a great post in his “Now Is Gone” blog (his book of the same name, with Brian Solis of PR 2.0 fame, should be listed on Amazon soon) – Facebook Marketing Primer. In it, he discusses the different forms of marketing on Facebook, including Applications, community development and advertising.

I’m a big proponent of Facebook and Social Network marketing. I think that different demographics are using Facebook (and other Social Networks) in different ways. For example – I don’t know that many post-college adults would join groups for some companies/products (ie. pharmaceuticals/drugs) that might show up in their news feeds. I’m very much aware of the power of my network and what I want them to see. So how do you market to that demographic without it being intrusive?

(Via Now is Gone.)