Now is Gone: Facebook Marketing Primer“
Geoff Livingston has a great post in his “Now Is Gone” blog (his book of the same name, with Brian Solis of PR 2.0 fame, should be listed on Amazon soon) - Facebook Marketing Primer. In it, he discusses the different forms of marketing on Facebook, including Applications, community development and advertising.
I’m a big proponent of Facebook and Social Network marketing. I think that different demographics are using Facebook (and other Social Networks) in different ways. For example - I don’t know that many post-college adults would join groups for some companies/products (ie. pharmaceuticals/drugs) that might show up in their news feeds. I’m very much aware of the power of my network and what I want them to see. So how do you market to that demographic without it being intrusive?
(Via Now is Gone.)
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