October 2007
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Month October 2007

Mashable: A Vision of The New Facebook Ad Network

What the Facebook Ad Network Might Look Like

This is an interesting view of the Facebook/Microsoft partnership and what might be announced on November 5th. While Microsoft partnership in Facebook gives MS a giant step forward in social networking, it also gives Facebook access to Microsoft’s ad network.

Only a week to wait!

(Via Mashable.)

It’s All About the Media Snackers!

I was tagged last friday by Geoff Livingston (who did a great video for his response). This meme was started by Jeremiah Owyang and has included amazing viewpoints from Connie Reece, Connie Benson, Chris Brogan, among others.

Jeremiah has also coined the term “micromedia” which is the perfect description of this social media subset.

Micromedia that I use:

- Twitter to update my network and co-workers on things I’m working on. Sometimes my updates aren’t such great content, but I’m really starting to focus on making them worth people’s time.
- Jott, which I use for mobile updates to my blogs, network and also to create reminders for myself.
- I send out short video messages on facebook (and I mean short, 20 sec or less).
- I’ve just started using Utterz this weekend while I was at PodCamp Boston. It allows me to update facebook, Twitter, my blogs, etc. while on the road.

To answer Geoff – I uttered this.

Thanks Geoff for giving me the opportunity to participate. I’m now tagging Aimee Kessler Evans, Beth Kanter (who had a fantastic session at PodCamp!), Angela Penny, Tamar Weinberg and Laura Fitton (another Twitter/PodCamp friend, who led a great session first thing Sunday morning – not the best time, but GREAT value).

BTW: Now is Gone – Geoff’s new book with Brian Solis – will be available in 14 days. He and Brian have also put together an accompanying podcast. Download it today.

EDIT: 10.31 (Happy Halloween!)

Angela Penny’s post

Beth Kanter’s answer

Tamar has joined in!

Thanks so much for participating!

Ad Age – Facebook will Introduce “SocialAds”

Facebook Set to Introduce Major Ad Play – Advertising Age – Digital

So – November 6th. “Social Ads”? Sounds interesting. Very semantic web.

(Via Advertising Age.)

How One Amazing Woman (and Twitter) are Sending a Girl to College

Beth’s Blog: How Nonprofits Can Use Social Media: Twitter, Facebook, Chris Brogan and 52 other people send Cambodian girl to college!

Yesterday, thanks to Chris Brogan, I had a chance to be part of something great.

Beth Kanter raised over $1000 in less than 24 hours to send a Cambodian girl to college by using her Facebook and Twitter networks (plus a ChipIn widget on her blog) to meet her goal.

I received a Tweet(s) from Chris Brogan, who had also blogged and and cheerleader-ed the effort.

The goal was reached in hours and it was amazing to be a part of something so big – and this was also a case study of Social Media happening in real time.

Thank you Beth for the opportunity and I can’t wait to meet you in person at Podcamp Boston next weekend.

(Via Beth’s Blog: How Nonprofits Can Use Social Media.)

The Thing About Digg

I’ve never really used Digg in a big way – always thought it wasn’t my place, my demographic, whatever. But after the first day of Danny Sullivan’s SMX Social Media conference I realize that it needs to be a channel that I evaluate for any social media strategy.

The first day of the conference was very Digg-focused and a lot of the panelists were really knowledgeable and forthcoming. It was really interesting to hear about linkbaiting campaigns and what did and did not work.

I also got to meet (thru Twitter, a response to a blog post, a very thoughtful email response and then in person!) Tamar Weinberg, a Digg Top 100 user. She gave a great presentation on the Social News Sites panel and she’s passionate – without the Rose-colored glasses – about Digg. Really passionate.

So tonight I’m spending some time on Digg and looking for the conversations that I’ll be interested in. Looking forward to it!

October Events I’m Attending

There are a couple of events I’ll be attending in the next couple weeks:

October 16th – 17th: SMX Social Media in New York

Agenda Highlights: From the website
SMX Social Media will explore current opportunities and future developments, offering both fundamental and advanced panels on topics including:

- Social Media Marketing Essentials
- Linkbait – Chumming for Traffic on Social Media Sites
- Extra! Extra! The Social News Sites
- A Marketer’s Guide to Social Bookmarking & Tagging
- Effectively Leveraging Social Networking
- Evangelist – The Marketer’s Role in SMM

Full Agenda is here. I’m hoping to do some video updates, maybe some interviews and will definitely blog my impressions and do some live-Twittering!

October 16th – I’m hoping to duck out of SMX to attend NYC’s first Lunch 2.0 (great work Brett Petersel!) at TheLadders.com

October 26-28th: PodCamp Boston 2
This will be my first PodCamp and I’m so excited to participate! I’ll be running around meeting people, learning about video, talking about Facebook and Second Life…and meeting great new people!

Here’s a list of proposed sessions.

I’ll be talking about PodCamp more as it gets closer.

So…who’s going to these events? Let’s make some plans!

Why I use Ning as my Digital “Hub”

I have a large (for me) and expansive web presence. I have two blogs (this one and Setting Contexts, my GTD blog), a Facebook, Twitter, Tumblr, Jaiku, Pownce, Yahoo!Mash, my Upcoming page, etc., etc., etc. A lot of these services were initiated under my jquig99 moniker. As a woman, I felt a bit vulnerable having these under my real name.

Then Brian Solis wrote his great post on Facebook as a Digital Hub. It was a post that rang true for me and helped push me to look at my own brand strategy. And I was all about Facebook. Still am. My network was deep across Twitter and FB, easy to build and maintain. I wrote a entry here responding to Brian’s post (I read Brian’ PR 2.0 every day – his perspective on what’s going on in Silicon Valley and the space is fun, informative and gives me a crucial West Coast window). In the comments Chris Brogan made a case for Ning (which I had used to build a Social Network for one of my clients). He also gave me some great feedback on my web presence and has since encouraged me to be consistent and aggregate my content. And he’s inspired me to start working with video (In a small way, so far). Bought a FlipCamera (thanks Geoff Livingston) that I can carry around with me so that I can talk to people on my travels, do video updates on my blogs, transcribe panels and sessions, etc.

But back to Ning. Ning allows you to develop your own social network. It’s modular, so you can add and subtract features on the fly.

Here’s a list of features(from the website):
- Social Networking
- Full Customization
- Photo Sharing
- Video Sharing
- Discussion Forums
- Groups
- Music and Podcasting
- RSS feedreaders
- Widgets
- Member Profiles/Blogs
- Management Dashboard
- Ability to use Google Analytics
- and more…

In a couple of weeks I’ll be getting a new design and my own logo! I also decided it was time to use my domain name, www.janequigley.com, took the ads off and added some widgets – my upcoming page, my blog RSS feeds, video, my NewsGator shared links and a forum to stimulate conversation and interaction.

What’s challenging – building the traffic. It’s not as easy as Facebook to build my network. Ultimately, it’ll be worth it, as the readers will be here because I’m adding some value and (hopefully) people will want to be part of the forum conversations.

So any suggestions? Anything I should add?

Graphing Social Patterns – The Facebook Fanboy panel: Pro vs Con

This was the conference, Graphing Social Patterns, that I wish I was at this week. Especially this panel – which sounded like a wild ride. These are five of the most influential voices in out industry and it’s a blast to hear them kick back and have some fun. Along with some deep insights.

Facebook Fanboys (and girls!) – take a listen!

(Via Scobleizer.)

Google Buys Jaiku

Congratulations to the Jaiku team – it’s exciting time for the company and they deserve to be rewarded for all of their hard work. Jaiku is a feature-rich microblogging service that has lagged behind it’s less-feature-ful companion, Twitter.

But – working with Google can be a cautionary tale. Anyone remember Dodgeball? It was one of the first microblogging services, where you could notify your friends (and crushes) where you were. Google also bought them and everyone was just as excited. It soon bacame clear that Dodgeball was not very high on the list of Google’s priorities, development lagged and momentum stopped. Frustrated, in April 2007, Dodgeball’s founders left to pursue other projects.

Now Google’s a smart company and I’m sure learned from that last go round. But before people start pointing to this deal as the "Twitter-killer" – let’s take a step back and reflect on history. Jaiku has already put the breaks on new users (you can still be invited by a friend) and are working with the Google engineers to develop a stronger service. Great – but the ball’s in Google’s court, not Jaiku’s, so we’ll have to see how quickly they turn this around.

Twitter will be fine, better even by competition.

Robert Scoble thinks that this isn’t about Twitter at all, it’s about Facebook. I think he’s right. With Google’s Orkut 2.0 coming on November 5th, it’s a whole new ballgame.

And maybe, just maybe, it’ll correct all of those scary, scary Facebook (and Facebook application)valuations. It makes my Bubble 1.0-survivor heart tremble.

BTW – another reason I love Twitter – Brian Solis of PR 2.0 fame, put out the following Twitter about the Jaiku story:

"Jaiku is a client of my agency FutureWorks, I’m hearing from writers that can’t reach google. DM me if u need anything and r on deadline." Awesome. He also thinks that Jaiku is more than a microblogging service, that its more of a lifestream.

I’ll defintely use Jaiku more in the future weeks and see if I can find the flow and integrate it in my life more. My friend Patrick is a fan – I’ve been putting it off, but now I’ll have to see if I agree.