Category Advertising

Mashable: A Vision of The New Facebook Ad Network

What the Facebook Ad Network Might Look Like This is an interesting view of the Facebook/Microsoft partnership and what might be announced on November 5th. While Microsoft partnership in Facebook gives MS a giant step forward in social networking, it also gives Facebook access to Microsoft’s ad network. Only a week to wait! (Via Mashable.)

Ad Age – Facebook will Introduce “SocialAds”

Facebook Set to Introduce Major Ad Play – Advertising Age – Digital So – November 6th. “Social Ads”? Sounds interesting. Very semantic web. (Via Advertising Age.)

Geoff Livingston – Facebook Marketing Primer

Facebook Spawns Ad Networks

Facebook Spawns Ad Networks I’m excited about all the new social networking ad network possibilities, and this article talks about a couple of the initial candidates. I was especially excited to see Videoegg – earlier this year I worked with someone from the company on a local political campaign – and was really impressed during [...]

Global Race to Monetize the Social Web has it’s Bumps

Advertisers find new headaches in lawless world of social Web sites – International Herald Tribune: “By Doreen Carvajal“ Great story in the Internation Herald about the advertising challenges in the Social space (ie. What happened in the UK with Vodafone, Virgin Media, First Direct and others temporarily leaving Facebook). I think these challenges are good, [...]

A Backlash Against Facebook Applications Will Come — This is How.

A Backlash Against Facebook Applications Will Come — This is How. This came to me from my Twitter link to Scoble’s Link Blog. I’ve been following the Jason Calacanis posts (and he actually “friended” me on Facebook today – after I first “friended” him. It gets confusing.). I can understand how the “A-List” bloggers MUST [...]

Social Network Ad Spending to Reach $2.5 Billion in 2011

This is a recent (May 2007) report from eMarketer that estimates that ad spending on social networks will continue to increase(30% increases?) significantly in the next 5 years. And that was before the Facebook platform opened up. What companies and agencies need to realize is that they need to be educated about Web 2.0 and [...]