Category Chris Brogan

Chris Brogan – 100 Posts on Growing Your (Personal or Business) Brand with Social Media

My Next 100 Posts : [chrisbrogan.com]

Chris Brogan is a generous and prolific content producer. He is generous by nature and looks to find ways to educate and help others grow their knowledge. I know this from personal experience.

Chris is focusing his next 100 posts on sharing his (and others) knowledge of social media and using it to grow people’s businesses and brands (personal and otherwise).

The first few posts:

Above All Else People
Snake Oil in Social Media

and my favorite, so far:
Social Media Starter Pack

This is required reading for anyone interested in or using social media. Go forth and learn!

(Via [chrisbrogan.com].)

Influential Posts from the Last 2 Months – Part I

Have you ever read a post and it stays with you – for a few days, maybe weeks?

In the past few months I read 2 posts from 2 people that have really stayed with me – excited me about the forum and, in one case, got me passionate about blogging again (after a small social media crisis).

First, Chris Brogan.
Besides his Twitter feeds, Seesmic/Attention Upgrade/Facebook videos, his multiple blog posts and his warm manner, Chris’s influence is widespread. Almost two months ago, Chris wrote a post speculating what life would be like at a workplace in the future. Using existing tools such as Seesmic, Utterz, Facebook, Twitter, Pownce and Tumblr, teams collaborate all over the world, even using translation software to ease communication.

Chris has followed up this post this week with a post about “The Contextual Engine”. In his view, out data can be used more efficiently and can create on the fly connections with the people and services (as well as stores) that matter to us. It’s an incredible snapshot of how life might become.

Now the first post inspired me. I thought about it for over a month – so I decided to try an experiment. For a week (a week and 3 days, as it turned out) I’d respond to my email via other social media methods. Using social network messaging, videos, audio files, texting – I was committed to using alternate media to connect with my team and clients alike.

It was tough at first. Really tough. In fact for the first 3 days (right before Thanksgiving) I had a usage success rate at about 15%. Then after Thanksgiving, things got easier. For me.

But not for everyone. With my 90% usage rate up – I had pushback, at least at first. People didn’t get what I was trying to accomplish and did I really think that email was dying (NO, BTW). People hate change and are also not especially great about checking their FB messages (what, people don’t log-in obsessively???). But by the end of the week, I had an overwhelmingly positive experience. Not only did I introduce new methods of communication to those in my network, but many people shared those videos – opening up new opportunities for me at work.

I’ll definitely try this again in a few months. Thanks, Chris for the inspiration.

(Part II coming soon)

Social Media Behind the Firewall
The Context Engine

Social Media Inside the Firewall : [chrisbrogan.com]

Social Media Inside the Firewall : [chrisbrogan.com]

This week I’m starting an experiment. It might last 3 days or longer, depending on how it impacts my workflow. I’m not going to respond to email conventionally – but by alternate methods of communication including social networking messaging, video and audio messages and texts. I

This was inspired by Chris Brogan’s post last month, “Social Media Inside the Firewall”. I want to see if the methods of communication he discussed were viable today.

I’ll update my progress and my challenges here.

(Via [chrisbrogan.com].)

How One Amazing Woman (and Twitter) are Sending a Girl to College

Beth’s Blog: How Nonprofits Can Use Social Media: Twitter, Facebook, Chris Brogan and 52 other people send Cambodian girl to college!

Yesterday, thanks to Chris Brogan, I had a chance to be part of something great.

Beth Kanter raised over $1000 in less than 24 hours to send a Cambodian girl to college by using her Facebook and Twitter networks (plus a ChipIn widget on her blog) to meet her goal.

I received a Tweet(s) from Chris Brogan, who had also blogged and and cheerleader-ed the effort.

The goal was reached in hours and it was amazing to be a part of something so big – and this was also a case study of Social Media happening in real time.

Thank you Beth for the opportunity and I can’t wait to meet you in person at Podcamp Boston next weekend.

(Via Beth’s Blog: How Nonprofits Can Use Social Media.)

Why I use Ning as my Digital “Hub”

I have a large (for me) and expansive web presence. I have two blogs (this one and Setting Contexts, my GTD blog), a Facebook, Twitter, Tumblr, Jaiku, Pownce, Yahoo!Mash, my Upcoming page, etc., etc., etc. A lot of these services were initiated under my jquig99 moniker. As a woman, I felt a bit vulnerable having these under my real name.

Then Brian Solis wrote his great post on Facebook as a Digital Hub. It was a post that rang true for me and helped push me to look at my own brand strategy. And I was all about Facebook. Still am. My network was deep across Twitter and FB, easy to build and maintain. I wrote a entry here responding to Brian’s post (I read Brian’ PR 2.0 every day – his perspective on what’s going on in Silicon Valley and the space is fun, informative and gives me a crucial West Coast window). In the comments Chris Brogan made a case for Ning (which I had used to build a Social Network for one of my clients). He also gave me some great feedback on my web presence and has since encouraged me to be consistent and aggregate my content. And he’s inspired me to start working with video (In a small way, so far). Bought a FlipCamera (thanks Geoff Livingston) that I can carry around with me so that I can talk to people on my travels, do video updates on my blogs, transcribe panels and sessions, etc.

But back to Ning. Ning allows you to develop your own social network. It’s modular, so you can add and subtract features on the fly.

Here’s a list of features(from the website):
- Social Networking
- Full Customization
- Photo Sharing
- Video Sharing
- Discussion Forums
- Groups
- Music and Podcasting
- RSS feedreaders
- Widgets
- Member Profiles/Blogs
- Management Dashboard
- Ability to use Google Analytics
- and more…

In a couple of weeks I’ll be getting a new design and my own logo! I also decided it was time to use my domain name, www.janequigley.com, took the ads off and added some widgets – my upcoming page, my blog RSS feeds, video, my NewsGator shared links and a forum to stimulate conversation and interaction.

What’s challenging – building the traffic. It’s not as easy as Facebook to build my network. Ultimately, it’ll be worth it, as the readers will be here because I’m adding some value and (hopefully) people will want to be part of the forum conversations.

So any suggestions? Anything I should add?

Facebook Helps Define Your Personal Brand – Brian Solis

Facebook is the Hub for your Personal Brand

Chris Brogan poses a lot of questions on his Twitter feed. Some I answer, some I don’t – a lot make me think. Two of questions recently were a wake-up call – “What’s your personal brand?” and “What’s your social media strategy?”

As a marketing/advertising professional, I work on brand strategies all the time. And in the passion that I’ve developed for social media, I’ve been able to work on a number of SM tactics that support client strategy. Just hadn’t adapted them to my own profile.

These questions made me stop and evaluate my own web-presence strategy. Was I being consistent in how I portrayed myself? Were the tools and tactics that I used on an everyday basis supporting my personal strategy? How was I adding value to my network, profile and my company?

It’s a process. And for me, it started with Facebook.

Today, Brian Solis at PR 2.0 wrote this great piece about Facebook being the “hub” of your personal brand. He walks through the strategy of using Facebook as a social network aggregator – the place that combines and defines your web presence as well as your worth to your network. For those people who “don’t get” Facebook, or it’s value, this is a must-read (and share – with your company, peers, etc.).

(Via PR 2.0.)