“Poking Facebook”

I’m reading this article and it makes me crazy. Can I see the resemblance between ConnectU and Facebook? Yes. But there was no NDAs, No payment for work (maybe some discussion, but no payment). It a case of inexperience and best intentions vs business reality.

In the face of last month’s gOpenSocial, FB’s SocialAds and MS HyperAds announcements - social media, and Facebook in particular, are poised to act on the promise of 2007. It’s only the beginning.

Other Facebook stories today:
- How to Block Facebook’s Beacon
- Facebook’s Zuckerburg Loses Court Case Over Documents
- Did Facebook Lie About Beacon to Gain Advertisers?

(Via Brian Solis’s Twitter Feed.)

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Social Media Inside the Firewall : [chrisbrogan.com]

This week I’m starting an experiment. It might last 3 days or longer, depending on how it impacts my workflow. I’m not going to respond to email conventionally - but by alternate methods of communication including social networking messaging, video and audio messages and texts. I

This was inspired by Chris Brogan’s post last month, “Social Media Inside the Firewall”. I want to see if the methods of communication he discussed were viable today.

I’ll update my progress and my challenges here.

(Via [chrisbrogan.com].)

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There’s going to be a lot of news about this today as Google scoops Facebook’s spotlight (until next week when FB’s up at bat with their “SocialAds” announcement). I’ll be looking at all the news, but I’m interested in viewpoints. Who’s thinking what.

One of the great people I saw and met at PodCampBoston this weekend was Christopher Penn (one of the founders). In a post today, Christopher discusses OpenSocial and how it will aggregate and reference data across participating SN platforms.

If this works, I see this as the ultimate social network aggregator. One profile to rule them all. It’s been the missing link in social media - one that many have tried to address before. Plaxo is doing a fine job - but for some reason I can’t integrate it into my lifestream. But Google, Ning (where I have JaneQuigley.com and others are where I live. So is Facebook. But if Google makes it easier to social network elsewhere - somewhere where my friends have also found it easier and fun to be - why would I stay?

Which is a shame, because I love FB and the way it’s grown the company, my friends, my groups, etc. Not so fond of the vampires, zombies, etc. - you take the good with the bad(evil).

(Via Awaken Your Superhero.)

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What the Facebook Ad Network Might Look Like

This is an interesting view of the Facebook/Microsoft partnership and what might be announced on November 5th. While Microsoft partnership in Facebook gives MS a giant step forward in social networking, it also gives Facebook access to Microsoft’s ad network.

Only a week to wait!

(Via Mashable.)

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Facebook Set to Introduce Major Ad Play - Advertising Age - Digital

So - November 6th. “Social Ads”? Sounds interesting. Very semantic web.

(Via Advertising Age.)

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There are a couple of events I’ll be attending in the next couple weeks:

October 16th - 17th: SMX Social Media in New York

Agenda Highlights: From the website
SMX Social Media will explore current opportunities and future developments, offering both fundamental and advanced panels on topics including:

- Social Media Marketing Essentials
- Linkbait - Chumming for Traffic on Social Media Sites
- Extra! Extra! The Social News Sites
- A Marketer’s Guide to Social Bookmarking & Tagging
- Effectively Leveraging Social Networking
- Evangelist - The Marketer’s Role in SMM

Full Agenda is here. I’m hoping to do some video updates, maybe some interviews and will definitely blog my impressions and do some live-Twittering!

October 16th - I’m hoping to duck out of SMX to attend NYC’s first Lunch 2.0 (great work Brett Petersel!) at TheLadders.com

October 26-28th: PodCamp Boston 2
This will be my first PodCamp and I’m so excited to participate! I’ll be running around meeting people, learning about video, talking about Facebook and Second Life…and meeting great new people!

Here’s a list of proposed sessions.

I’ll be talking about PodCamp more as it gets closer.

So…who’s going to these events? Let’s make some plans!

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I have a large (for me) and expansive web presence. I have two blogs (this one and Setting Contexts, my GTD blog), a Facebook, Twitter, Tumblr, Jaiku, Pownce, Yahoo!Mash, my Upcoming page, etc., etc., etc. A lot of these services were initiated under my jquig99 moniker. As a woman, I felt a bit vulnerable having these under my real name.

Then Brian Solis wrote his great post on Facebook as a Digital Hub. It was a post that rang true for me and helped push me to look at my own brand strategy. And I was all about Facebook. Still am. My network was deep across Twitter and FB, easy to build and maintain. I wrote a entry here responding to Brian’s post (I read Brian’ PR 2.0 every day - his perspective on what’s going on in Silicon Valley and the space is fun, informative and gives me a crucial West Coast window). In the comments Chris Brogan made a case for Ning (which I had used to build a Social Network for one of my clients). He also gave me some great feedback on my web presence and has since encouraged me to be consistent and aggregate my content. And he’s inspired me to start working with video (In a small way, so far). Bought a FlipCamera (thanks Geoff Livingston) that I can carry around with me so that I can talk to people on my travels, do video updates on my blogs, transcribe panels and sessions, etc.

But back to Ning. Ning allows you to develop your own social network. It’s modular, so you can add and subtract features on the fly.

Here’s a list of features(from the website):
- Social Networking
- Full Customization
- Photo Sharing
- Video Sharing
- Discussion Forums
- Groups
- Music and Podcasting
- RSS feedreaders
- Widgets
- Member Profiles/Blogs
- Management Dashboard
- Ability to use Google Analytics
- and more…

In a couple of weeks I’ll be getting a new design and my own logo! I also decided it was time to use my domain name, www.janequigley.com, took the ads off and added some widgets - my upcoming page, my blog RSS feeds, video, my NewsGator shared links and a forum to stimulate conversation and interaction.

What’s challenging - building the traffic. It’s not as easy as Facebook to build my network. Ultimately, it’ll be worth it, as the readers will be here because I’m adding some value and (hopefully) people will want to be part of the forum conversations.

So any suggestions? Anything I should add?

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This was the conference, Graphing Social Patterns, that I wish I was at this week. Especially this panel - which sounded like a wild ride. These are five of the most influential voices in out industry and it’s a blast to hear them kick back and have some fun. Along with some deep insights.

Facebook Fanboys (and girls!) - take a listen!

(Via Scobleizer.)

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Congratulations to the Jaiku team - it’s exciting time for the company and they deserve to be rewarded for all of their hard work. Jaiku is a feature-rich microblogging service that has lagged behind it’s less-feature-ful companion, Twitter.

But - working with Google can be a cautionary tale. Anyone remember Dodgeball? It was one of the first microblogging services, where you could notify your friends (and crushes) where you were. Google also bought them and everyone was just as excited. It soon bacame clear that Dodgeball was not very high on the list of Google’s priorities, development lagged and momentum stopped. Frustrated, in April 2007, Dodgeball’s founders left to pursue other projects.

Now Google’s a smart company and I’m sure learned from that last go round. But before people start pointing to this deal as the "Twitter-killer" - let’s take a step back and reflect on history. Jaiku has already put the breaks on new users (you can still be invited by a friend) and are working with the Google engineers to develop a stronger service. Great - but the ball’s in Google’s court, not Jaiku’s, so we’ll have to see how quickly they turn this around.

Twitter will be fine, better even by competition.

Robert Scoble thinks that this isn’t about Twitter at all, it’s about Facebook. I think he’s right. With Google’s Orkut 2.0 coming on November 5th, it’s a whole new ballgame.

And maybe, just maybe, it’ll correct all of those scary, scary Facebook (and Facebook application)valuations. It makes my Bubble 1.0-survivor heart tremble.

BTW - another reason I love Twitter - Brian Solis of PR 2.0 fame, put out the following Twitter about the Jaiku story:

"Jaiku is a client of my agency FutureWorks, I’m hearing from writers that can’t reach google. DM me if u need anything and r on deadline." Awesome. He also thinks that Jaiku is more than a microblogging service, that its more of a lifestream.

I’ll defintely use Jaiku more in the future weeks and see if I can find the flow and integrate it in my life more. My friend Patrick is a fan - I’ve been putting it off, but now I’ll have to see if I agree.

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Facebook is the Hub for your Personal Brand

Chris Brogan poses a lot of questions on his Twitter feed. Some I answer, some I don’t - a lot make me think. Two of questions recently were a wake-up call - “What’s your personal brand?” and “What’s your social media strategy?”

As a marketing/advertising professional, I work on brand strategies all the time. And in the passion that I’ve developed for social media, I’ve been able to work on a number of SM tactics that support client strategy. Just hadn’t adapted them to my own profile.

These questions made me stop and evaluate my own web-presence strategy. Was I being consistent in how I portrayed myself? Were the tools and tactics that I used on an everyday basis supporting my personal strategy? How was I adding value to my network, profile and my company?

It’s a process. And for me, it started with Facebook.

Today, Brian Solis at PR 2.0 wrote this great piece about Facebook being the “hub” of your personal brand. He walks through the strategy of using Facebook as a social network aggregator - the place that combines and defines your web presence as well as your worth to your network. For those people who “don’t get” Facebook, or it’s value, this is a must-read (and share - with your company, peers, etc.).

(Via PR 2.0.)

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