PRWeek Interviews PR Pros on the Ascendancy of Facebook I love the initial proposition: “Facebook should first be viewed as a personal reputation management system. It really is, in its most simplistic sense, an online hub for your personal brand for you as individual or person within a company.” I’ve much more aware of “personal [...]
Advertisers find new headaches in lawless world of social Web sites – International Herald Tribune: “By Doreen Carvajal“ Great story in the Internation Herald about the advertising challenges in the Social space (ie. What happened in the UK with Vodafone, Virgin Media, First Direct and others temporarily leaving Facebook). I think these challenges are good, [...]
The Future of Communications – “ A Manifesto for Integrating Social Media into Marketing I was reading PR 2.0 – Silicon Valley (AdAge just named it one of the Power150) and Brian Solissent me this link. He also posted it on his Facebook. In his manifesto (a must-read!), Brian talks about how all of these [...]
Interesting one-side conversation from Robert Scoble (Twitter / Scobleizer) on what and how to get his – and many other A-List blogger’s attention these days. In brief, he says that he answers things in the public space first (like Facebook’s Wall), rather than email or even direct Tweets (Twitter) or Facebook messages), “Because those communications [...]
I think that Facebook is completely open to people (using their API) figuring out how to monetize their platform. It’s not a closed system (like MySpace), it will make Facebook even more valuable in terms of being bought. And it helps the company develop quickly without having to do the usual heavy lifting by itself! [...]
A Backlash Against Facebook Applications Will Come — This is How. This came to me from my Twitter link to Scoble’s Link Blog. I’ve been following the Jason Calacanis posts (and he actually “friended” me on Facebook today – after I first “friended” him. It gets confusing.). I can understand how the “A-List” bloggers MUST [...]
I’ve just started reading “Marketing to the Social Web: How Digital Customer Communities Build Your Business”, by Larry Weber. The book talks about how he future of marketing is “a two-way street” (Amazon.com) and that you have to “communicate with, not at, customers”. I agree. Companies, especially large corporate entities, don’t own their brand or [...]
As I stated – I’m looking forward to seeing the moetization of the Facebook Platform – when and if it can b e done. Below is an article posted today on Inside Facebook discussing the interesting focus of social recommendation and the platform. Inside Facebook » Search, Discovery, and Facebook: “Inside Facebook Tracking the latest [...]
I’m posting this entry from BuzzMachine about a Facebook developer’s gathering. What exciting is that this platform is only 45 days old and look at it’s growth rate! Today, I’m taking at look at 30Boxes FBexchange (a Facebook ad network?) and am upgrading my NewsGator widget account to play with more customization. (Also – new [...]
