Category Jeremiah Owyang

It’s All About the Media Snackers!

I was tagged last friday by Geoff Livingston (who did a great video for his response). This meme was started by Jeremiah Owyang and has included amazing viewpoints from Connie Reece, Connie Benson, Chris Brogan, among others. Jeremiah has also coined the term “micromedia” which is the perfect description of this social media subset. Micromedia [...]

Senior Management: What you needs to know about Twitter!

Web Strategy: What the Web Strategist should know about Twitter IIf you haven’t seen this post by Jeremiah Owyang, click now. And then send it to all your senior management (like I did). In that last two posts I’ve discussed my love of Twitter and my respect for Jeremiah. This post is an example of [...]

AdAge – Who Do you Say is a “Geek Marketer”?

Advertising Age – As Technology Develops, So Does Role of Geek Marketers Someone sent me this this morning with the note (or IM) “They now have a name for what you do!”. As flattered as I am, I think Jeremiah Owyang has coined the term “Web Strategist” He wasn’t the first to use it, but [...]

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones)

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones) Jeremiah Owyang has graciously shared a white paper he co-wrote with Mike Toll of Factiva of Dow Jones. It discusses Social Media Measurement and anyone who has an interest in launching a social media program should read it. Also – read the post [...]

Website Magazine : Social Media: From the Drawing Board to the Board Room

Website Magazine : Social Media: From the Drawing Board to the Board Room This is a great introduction on how to get starting analyzing new media (and selling it as a value proposition to senior management). Jeremiah writes about social media from a consultant’s point of view – whether on his blog, this article, his [...]