Category Photos

All Hail the Visual Revolution!

Livestreaming on a Smartphone

Advancing technologies continue to accelerate our access to information, social media, content, shopping and every other thing we do on our latest devices. As such, it is more important than ever to make a great first impression. In fact, it’s critical because chances are you won’t get a second chance at a first impression.

ROI Research conducted a study on “Participant Behavior and Social Engagement”, and discovered users are most likely to engage with a brand through pictures and videos. To better understand the scope of the findings, Verizon CEO Lowell McAdam recently told the National Association of Broadcasters that video makes up 50 percent of his company’s wireless traffic. By 2017, he fully expects that two-thirds of Verizon’s traffic will be video!

Internet usage is increasing exponentially, projected to nearly triple just in the first half of this decade. The clulprit: video. By 2015, it is expected that there will be one million minutes of video — the equivalent of 674 consecutive days of viewing — crossing the Internet every second!

Faster connections, more ways to get connected and this insatiable hunger for new content increase the nearly limitless possibilities out there for savvy brands who take advantage of this increasing consumer desire for visual content. Because of it’s vast popularity, Internet video can help add “ooh” factor (possibly even “ew” or “oooooh” factor) that is capable of capturing the attention of the modern consumer.

Compelling people to respond favorably to your marketing and branding efforts is a science that requires some level of understanding the psychology behind how the human mind works. One thing researchers have known for quite some time is that most people tend to remember more visual than written information. We retain more of what we see than what we read. Think of all the places you’ve lived in your life. Chances are very good you can picture them in your mind easier than you can recall the street addresses. That’s just the way the human mind is naturally wired.

Compounding this bit of biology in the modern world, is the Internet and this exploding era of digital information and content consumption is changing the way the human mind works.

Studies show that technology is rewiring our brain’s neural circuitry, heightening skills like multi-tasking, complex reasoning and decision-making. In a world where our brains are evolving to the changing ways we are consuming data, brand marketing decisions are better made when they factor in the human desire for visual content.

Are you utilizing video and photography for your business strategy? Comment here or on our Facebook and Twitter pages. Thanks so much for reading!

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The Big Picture – iPhone Photo Apps

I’ve had a Flickr Pro account for over 2 years. There’s been this fantasy that I’m going to buy one of those amazing cameras, take a class and carry it with me everywhere (like CC Chapman and Brian Solis). So far, not so much.

Then I bought a Diana Camera this year – a quirky, plastic, “toy camera” that’s been a lot of fun and taught me a lot about patience in my instant-gratification life. But still, not so much my everyday companion.

I love my iPhone – and I’m an AppStore addict – so I constantly download, add (and subtract) applications, and was so excited to find an app called “ToyCamera”.

ToyCamera takes the kind of quirky, light-leaks filled pictures that I get with my Diana, without the wait for photo development. I think the developer, Takayuki Fukatsu, is an amazing talent, and has created an app that surprises you with every shot. The filters included in this app include:

  • Vintage Green effect
  • Vintage Yellow effect
  • Vintage Warm effect
  • Low Saturation
  • High Saturation
  • Toning Sepia
  • Black and White
  • HiCon Black and White

It also has an uploader to the BigCanvas Photoshare – which I don’t use – as well as a Flickr group.

This month I’ve made a commitment to take 5 pictures of wherever I am each morning and post them to Flickr, no matter how I feel they turn out. You can follow my progress here (and this one is my favorite so far). Takayuki Fukatsu has also made a couple of other fantastic apps, OldCamera (Black and White pictures), SepiaCamera (just as it sounds) and QuadCamera, a really neat effect that takes 4 quick pics and puts them in a number of different ways, stacked, side-by-side, etc. All of them are just as addictive as ToyCamera.

To upload to Flickr, I’ve been using the application by XK72, Mobile Fotos. Mobile Fotos allows you to view photostreams, favorites, tags, sets and groups, as well as search for photos, read and make comments, or see other Flickr members photos.And of course the easy uploader – I can upload to groups as well as my photostream.

Since this is a relatively new passion, I’ll see if this sticks beyond my alloted commitment. But it feels like it will. And I’m looking forward to seeing it in action at the next conferences I’m at.

Are there other apps I should check out? Any tutorials? Let me know.

Update 1.24: Just released – an online companion to QuadCamera, QuadAnimator, which takes your QC pictures and saves it as an animated GIF file.  Fun!