I love the initial proposition:

“Facebook should first be viewed as a personal reputation management system. It really is, in its most simplistic sense, an online hub for your personal brand for you as individual or person within a company.”

I’ve much more aware of “personal branding” since becoming more involved with Facebook – not only the viral componet of what app/group my “friends” are installing/joining, but what I do on my profile says about me professionally.

I’m looking forward to reading the whole article.

(Via PR 2.0.)

I was reading PR 2.0 – Silicon Valley (AdAge just named it one of the Power150) and Brian Solissent me this link. He also posted it on his Facebook.

In his manifesto (a must-read!), Brian talks about how all of these social tools are affecting Public Relations as a medium (I’ll add Marketing also!) and how conversations are the messaging of today/tomorrow.

I love the line, “Monologue has given way to Dialog”.

I’m a big believer in this line of thinking. My experience on Twitter and Facebook has opened me up to a new level of conversation with people who are creating the tools and services enabling this dialogue/messsaging. Brian talks about a new layer of influencers (my examples – Scoble, Winer) who are able to lead people to new tools and services (virally) because of their accessibility and exploitation of these applications.

(Via PR 2.0 – Silicon Valley)