Category Social Media Measurement

Social Media Inside the Firewall : [chrisbrogan.com]

Social Media Inside the Firewall : [chrisbrogan.com]

This week I’m starting an experiment. It might last 3 days or longer, depending on how it impacts my workflow. I’m not going to respond to email conventionally – but by alternate methods of communication including social networking messaging, video and audio messages and texts. I

This was inspired by Chris Brogan’s post last month, “Social Media Inside the Firewall”. I want to see if the methods of communication he discussed were viable today.

I’ll update my progress and my challenges here.

(Via [chrisbrogan.com].)

Mashable: A Vision of The New Facebook Ad Network

What the Facebook Ad Network Might Look Like

This is an interesting view of the Facebook/Microsoft partnership and what might be announced on November 5th. While Microsoft partnership in Facebook gives MS a giant step forward in social networking, it also gives Facebook access to Microsoft’s ad network.

Only a week to wait!

(Via Mashable.)

It’s All About the Media Snackers!

I was tagged last friday by Geoff Livingston (who did a great video for his response). This meme was started by Jeremiah Owyang and has included amazing viewpoints from Connie Reece, Connie Benson, Chris Brogan, among others.

Jeremiah has also coined the term “micromedia” which is the perfect description of this social media subset.

Micromedia that I use:

- Twitter to update my network and co-workers on things I’m working on. Sometimes my updates aren’t such great content, but I’m really starting to focus on making them worth people’s time.
- Jott, which I use for mobile updates to my blogs, network and also to create reminders for myself.
- I send out short video messages on facebook (and I mean short, 20 sec or less).
- I’ve just started using Utterz this weekend while I was at PodCamp Boston. It allows me to update facebook, Twitter, my blogs, etc. while on the road.

To answer Geoff – I uttered this.

Thanks Geoff for giving me the opportunity to participate. I’m now tagging Aimee Kessler Evans, Beth Kanter (who had a fantastic session at PodCamp!), Angela Penny, Tamar Weinberg and Laura Fitton (another Twitter/PodCamp friend, who led a great session first thing Sunday morning – not the best time, but GREAT value).

BTW: Now is Gone – Geoff’s new book with Brian Solis – will be available in 14 days. He and Brian have also put together an accompanying podcast. Download it today.

EDIT: 10.31 (Happy Halloween!)

Angela Penny’s post

Beth Kanter’s answer

Tamar has joined in!

Thanks so much for participating!

Why I use Ning as my Digital “Hub”

I have a large (for me) and expansive web presence. I have two blogs (this one and Setting Contexts, my GTD blog), a Facebook, Twitter, Tumblr, Jaiku, Pownce, Yahoo!Mash, my Upcoming page, etc., etc., etc. A lot of these services were initiated under my jquig99 moniker. As a woman, I felt a bit vulnerable having these under my real name.

Then Brian Solis wrote his great post on Facebook as a Digital Hub. It was a post that rang true for me and helped push me to look at my own brand strategy. And I was all about Facebook. Still am. My network was deep across Twitter and FB, easy to build and maintain. I wrote a entry here responding to Brian’s post (I read Brian’ PR 2.0 every day – his perspective on what’s going on in Silicon Valley and the space is fun, informative and gives me a crucial West Coast window). In the comments Chris Brogan made a case for Ning (which I had used to build a Social Network for one of my clients). He also gave me some great feedback on my web presence and has since encouraged me to be consistent and aggregate my content. And he’s inspired me to start working with video (In a small way, so far). Bought a FlipCamera (thanks Geoff Livingston) that I can carry around with me so that I can talk to people on my travels, do video updates on my blogs, transcribe panels and sessions, etc.

But back to Ning. Ning allows you to develop your own social network. It’s modular, so you can add and subtract features on the fly.

Here’s a list of features(from the website):
- Social Networking
- Full Customization
- Photo Sharing
- Video Sharing
- Discussion Forums
- Groups
- Music and Podcasting
- RSS feedreaders
- Widgets
- Member Profiles/Blogs
- Management Dashboard
- Ability to use Google Analytics
- and more…

In a couple of weeks I’ll be getting a new design and my own logo! I also decided it was time to use my domain name, www.janequigley.com, took the ads off and added some widgets – my upcoming page, my blog RSS feeds, video, my NewsGator shared links and a forum to stimulate conversation and interaction.

What’s challenging – building the traffic. It’s not as easy as Facebook to build my network. Ultimately, it’ll be worth it, as the readers will be here because I’m adding some value and (hopefully) people will want to be part of the forum conversations.

So any suggestions? Anything I should add?

Adweek Releases It’s 2007 “Digital Hot List”

Facebook Tops MySpace on AdWeek Digital Hot List 2007

Nielsen/NetRatings backed selections from Adweek’s list for 2007. Are these on your everyday list?

(Via Epicenter – Wired Blogs.)

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones)

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones)

Jeremiah Owyang has graciously shared a white paper he co-wrote with Mike Toll of Factiva of Dow Jones. It discusses Social Media Measurement and anyone who has an interest in launching a social media program should read it.

Also – read the post which has the link to the white paper. It’s chock-full of links to the roundtable event this paper is based on. I also enjoy keeping track of the comments for each of Jeremiah’s posts – some very smart people engage in conversation there.

(Via Web Strategy by Jeremiah.)