Category Social Networking

October Events I’m Attending

There are a couple of events I’ll be attending in the next couple weeks:

October 16th – 17th: SMX Social Media in New York

Agenda Highlights: From the website
SMX Social Media will explore current opportunities and future developments, offering both fundamental and advanced panels on topics including:

- Social Media Marketing Essentials
- Linkbait – Chumming for Traffic on Social Media Sites
- Extra! Extra! The Social News Sites
- A Marketer’s Guide to Social Bookmarking & Tagging
- Effectively Leveraging Social Networking
- Evangelist – The Marketer’s Role in SMM

Full Agenda is here. I’m hoping to do some video updates, maybe some interviews and will definitely blog my impressions and do some live-Twittering!

October 16th – I’m hoping to duck out of SMX to attend NYC’s first Lunch 2.0 (great work Brett Petersel!) at TheLadders.com

October 26-28th: PodCamp Boston 2
This will be my first PodCamp and I’m so excited to participate! I’ll be running around meeting people, learning about video, talking about Facebook and Second Life…and meeting great new people!

Here’s a list of proposed sessions.

I’ll be talking about PodCamp more as it gets closer.

So…who’s going to these events? Let’s make some plans!

Why I use Ning as my Digital “Hub”

I have a large (for me) and expansive web presence. I have two blogs (this one and Setting Contexts, my GTD blog), a Facebook, Twitter, Tumblr, Jaiku, Pownce, Yahoo!Mash, my Upcoming page, etc., etc., etc. A lot of these services were initiated under my jquig99 moniker. As a woman, I felt a bit vulnerable having these under my real name.

Then Brian Solis wrote his great post on Facebook as a Digital Hub. It was a post that rang true for me and helped push me to look at my own brand strategy. And I was all about Facebook. Still am. My network was deep across Twitter and FB, easy to build and maintain. I wrote a entry here responding to Brian’s post (I read Brian’ PR 2.0 every day – his perspective on what’s going on in Silicon Valley and the space is fun, informative and gives me a crucial West Coast window). In the comments Chris Brogan made a case for Ning (which I had used to build a Social Network for one of my clients). He also gave me some great feedback on my web presence and has since encouraged me to be consistent and aggregate my content. And he’s inspired me to start working with video (In a small way, so far). Bought a FlipCamera (thanks Geoff Livingston) that I can carry around with me so that I can talk to people on my travels, do video updates on my blogs, transcribe panels and sessions, etc.

But back to Ning. Ning allows you to develop your own social network. It’s modular, so you can add and subtract features on the fly.

Here’s a list of features(from the website):
- Social Networking
- Full Customization
- Photo Sharing
- Video Sharing
- Discussion Forums
- Groups
- Music and Podcasting
- RSS feedreaders
- Widgets
- Member Profiles/Blogs
- Management Dashboard
- Ability to use Google Analytics
- and more…

In a couple of weeks I’ll be getting a new design and my own logo! I also decided it was time to use my domain name, www.janequigley.com, took the ads off and added some widgets – my upcoming page, my blog RSS feeds, video, my NewsGator shared links and a forum to stimulate conversation and interaction.

What’s challenging – building the traffic. It’s not as easy as Facebook to build my network. Ultimately, it’ll be worth it, as the readers will be here because I’m adding some value and (hopefully) people will want to be part of the forum conversations.

So any suggestions? Anything I should add?

Graphing Social Patterns – The Facebook Fanboy panel: Pro vs Con

This was the conference, Graphing Social Patterns, that I wish I was at this week. Especially this panel – which sounded like a wild ride. These are five of the most influential voices in out industry and it’s a blast to hear them kick back and have some fun. Along with some deep insights.

Facebook Fanboys (and girls!) – take a listen!

(Via Scobleizer.)

Facebook Helps Define Your Personal Brand – Brian Solis

Facebook is the Hub for your Personal Brand

Chris Brogan poses a lot of questions on his Twitter feed. Some I answer, some I don’t – a lot make me think. Two of questions recently were a wake-up call – “What’s your personal brand?” and “What’s your social media strategy?”

As a marketing/advertising professional, I work on brand strategies all the time. And in the passion that I’ve developed for social media, I’ve been able to work on a number of SM tactics that support client strategy. Just hadn’t adapted them to my own profile.

These questions made me stop and evaluate my own web-presence strategy. Was I being consistent in how I portrayed myself? Were the tools and tactics that I used on an everyday basis supporting my personal strategy? How was I adding value to my network, profile and my company?

It’s a process. And for me, it started with Facebook.

Today, Brian Solis at PR 2.0 wrote this great piece about Facebook being the “hub” of your personal brand. He walks through the strategy of using Facebook as a social network aggregator – the place that combines and defines your web presence as well as your worth to your network. For those people who “don’t get” Facebook, or it’s value, this is a must-read (and share – with your company, peers, etc.).

(Via PR 2.0.)

Geoff Livingston – Facebook Marketing Primer

Now is Gone: Facebook Marketing Primer

Geoff Livingston has a great post in his “Now Is Gone” blog (his book of the same name, with Brian Solis of PR 2.0 fame, should be listed on Amazon soon) – Facebook Marketing Primer. In it, he discusses the different forms of marketing on Facebook, including Applications, community development and advertising.

I’m a big proponent of Facebook and Social Network marketing. I think that different demographics are using Facebook (and other Social Networks) in different ways. For example – I don’t know that many post-college adults would join groups for some companies/products (ie. pharmaceuticals/drugs) that might show up in their news feeds. I’m very much aware of the power of my network and what I want them to see. So how do you market to that demographic without it being intrusive?

(Via Now is Gone.)

Love at First Tweet – How Twitter changed my life

I’m falling in love with Twitter. Again.

I’ve dabbled with Social Media for years. RSS feeds for news, a blog here (Blogger), or there (LiveJournal), started a MySpace that didn’t really excite me, all – nice – but nothing really exciting. I loved learning new technologies, systems – but my real passion was testing productivity applications and services (much more fun than that looks written down here).

Then came Twitter. I joined in Dec 2006 – don’t remember how, although I blame/thank Daring Fireball – and I was instantly hooked. Love at first Tweet.

I wasn’t completely faithful. I was one of the people that followed Leo Laporte the night he left for (and broke!) Jaiku. Then came Pownce. I’m enjoying my Powncing and my friends there, but Twitter is still where I end up.

I also like the Twitter crew. They use their own product, are smart, they work hard and seem to treat their employees (and others) with respect. Not just because they gave them all iPhones (although that didn’t hurt). I wish them much success.

Twitter has opened me up to an entirely new sphere of influence. It has introduced me (not actually – in a stalker-kind of way) to developers, strategists, bloggers and personalities that I’d have not met (easily) elsewhere. Through these contacts and ‘friends” (in the social networking sense) I have expanded my knowledge, made significant contacts, started two blogs, changed jobs, have been asked to speak on Social Media and also contribute to a book.

In a very real way, Twitter changed my life.

bub.blicio.us – Is Mark Zuckerberg the New Bill Gates? (aka Facebook Sturm und Drang)

Is Mark Zuckerberg the New Bill Gates?–
bub.blicio.us

When you’re 23 and getting billion dollar offers for your company, people will crawl out of the (legal) woodwork. bub.blicio.us has a great post about all this Facebook Drama. ConnectU, houseSYSTEM…many of us who lived through the 1st Bubble (NOT that this is a second…) have seen this before.

We’ll see who has a case and who doesn’t-but there’s no denying that Mark Zuckerberg was able to bring it to market first and surround himself with the right people. Which is more than half the battle.

(Via bub.blicio.us.)

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones)

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones)

Jeremiah Owyang has graciously shared a white paper he co-wrote with Mike Toll of Factiva of Dow Jones. It discusses Social Media Measurement and anyone who has an interest in launching a social media program should read it.

Also – read the post which has the link to the white paper. It’s chock-full of links to the roundtable event this paper is based on. I also enjoy keeping track of the comments for each of Jeremiah’s posts – some very smart people engage in conversation there.

(Via Web Strategy by Jeremiah.)

Facebook Spawns Ad Networks

Facebook Spawns Ad Networks

I’m excited about all the new social networking ad network possibilities, and this article talks about a couple of the initial candidates. I was especially excited to see Videoegg – earlier this year I worked with someone from the company on a local political campaign – and was really impressed during our conversations and observations about the space.

I’m meeting with them early this week.

(Via AdWeek.)

Website Magazine : Social Media: From the Drawing Board to the Board Room

Website Magazine : Social Media: From the Drawing Board to the Board Room

This is a great introduction on how to get starting analyzing new media (and selling it as a value proposition to senior management). Jeremiah writes about social media from a consultant’s point of view – whether on his blog, this article, his Twitter feed or his Facebook. His writing never makes me feel condescended to, just included. I constantly pick up new things to share with my team, clients and management. And (hopefully!) my comments on his blog add some value.

(Via Jeremiah Owyang.)