Category Video

The State of Video – How Brands Can Use Vine as Part of an Overall Content Strategy

You’ve heard of Vine, Twitter’s newly-released video sharing app — and you may have heard just enough about it to wonder who on earth would ever use such a thing or even care about it.

Kevin Rose Interview from TC50

I’ve been really impressed by the team at Revision3 this year and their commitment to great content and the way that commitment comes from the leadership on down. This is a good interview with Rev3 founder, Kevin Rose (by Sarah Lacy), on what’s next for Digg, what’s interesting to him at TC50 and what happened to Pownce (a site I really liked at it’s inception).

My ooVoo Day Political – Let’s Caucus!

This week I’m involved in a pretty amazing event – My ooVoo Day Political (MODP). ooVoo is a video communications platform that allows up to 6 people to chat simultaneously. A couple of months ago, the social media community got together for a charity event – My ooVoo Day – where all the proceeds went to charity. It was quite a success. This time around, My ooVoo Day is about politics.

Joss Whelan’s Dr. Horrible Sing-Along Social Medley

I am a huge Joss Whelan – Buffy – Serenity fan – he’s imaginative, fun and I love the way he writes his female characters. This is a man who likes women. So I was exceptionally bummed when a studio passed on his Wonder Woman script.

Then out of the writer’s strike came “Dr. Horrible’s Sing Blog“, with Neil Patrick Harris, Nathan Fillion and Felicia Day. How does that not sound like a great time?

From http://doctorhorrible.net/

From http://doctorhorrible.net/

“Dr Horrible” is not a a new TV show or movie. It’s a streaming event, with the first Act starting today (7.15), Act II on 7.17 and Act III on 7.19. The free airings are only available until the 20th and then it’s the looonng wait (hopefuly not) to the DVD release.

Let’s talk social.

Of course this isn’t some indie production with no marketing budget relying on Word of Mouth to drum up interest. This is a guy with a devoted fanbase that will follow him anywhere and to any medium. So instead of the large, mega-ad campaign – they relied on that fanbase to spread the news:

Additional interviews and information is housed at Dr. Horrible.net.

So run, not walk to DrHorrible.com or buy the “season’s pass’ on iTunes – 7,926 Facebook , MySpace, etc. users can’t all be wrong…