Category Web Strategy

Why I use Ning as my Digital “Hub”

I have a large (for me) and expansive web presence. I have two blogs (this one and Setting Contexts, my GTD blog), a Facebook, Twitter, Tumblr, Jaiku, Pownce, Yahoo!Mash, my Upcoming page, etc., etc., etc. A lot of these services were initiated under my jquig99 moniker. As a woman, I felt a bit vulnerable having these under my real name.

Then Brian Solis wrote his great post on Facebook as a Digital Hub. It was a post that rang true for me and helped push me to look at my own brand strategy. And I was all about Facebook. Still am. My network was deep across Twitter and FB, easy to build and maintain. I wrote a entry here responding to Brian’s post (I read Brian’ PR 2.0 every day – his perspective on what’s going on in Silicon Valley and the space is fun, informative and gives me a crucial West Coast window). In the comments Chris Brogan made a case for Ning (which I had used to build a Social Network for one of my clients). He also gave me some great feedback on my web presence and has since encouraged me to be consistent and aggregate my content. And he’s inspired me to start working with video (In a small way, so far). Bought a FlipCamera (thanks Geoff Livingston) that I can carry around with me so that I can talk to people on my travels, do video updates on my blogs, transcribe panels and sessions, etc.

But back to Ning. Ning allows you to develop your own social network. It’s modular, so you can add and subtract features on the fly.

Here’s a list of features(from the website):
- Social Networking
- Full Customization
- Photo Sharing
- Video Sharing
- Discussion Forums
- Groups
- Music and Podcasting
- RSS feedreaders
- Widgets
- Member Profiles/Blogs
- Management Dashboard
- Ability to use Google Analytics
- and more…

In a couple of weeks I’ll be getting a new design and my own logo! I also decided it was time to use my domain name, www.janequigley.com, took the ads off and added some widgets – my upcoming page, my blog RSS feeds, video, my NewsGator shared links and a forum to stimulate conversation and interaction.

What’s challenging – building the traffic. It’s not as easy as Facebook to build my network. Ultimately, it’ll be worth it, as the readers will be here because I’m adding some value and (hopefully) people will want to be part of the forum conversations.

So any suggestions? Anything I should add?

Facebook Helps Define Your Personal Brand – Brian Solis

Facebook is the Hub for your Personal Brand

Chris Brogan poses a lot of questions on his Twitter feed. Some I answer, some I don’t – a lot make me think. Two of questions recently were a wake-up call – “What’s your personal brand?” and “What’s your social media strategy?”

As a marketing/advertising professional, I work on brand strategies all the time. And in the passion that I’ve developed for social media, I’ve been able to work on a number of SM tactics that support client strategy. Just hadn’t adapted them to my own profile.

These questions made me stop and evaluate my own web-presence strategy. Was I being consistent in how I portrayed myself? Were the tools and tactics that I used on an everyday basis supporting my personal strategy? How was I adding value to my network, profile and my company?

It’s a process. And for me, it started with Facebook.

Today, Brian Solis at PR 2.0 wrote this great piece about Facebook being the “hub” of your personal brand. He walks through the strategy of using Facebook as a social network aggregator – the place that combines and defines your web presence as well as your worth to your network. For those people who “don’t get” Facebook, or it’s value, this is a must-read (and share – with your company, peers, etc.).

(Via PR 2.0.)

Geoff Livingston – Facebook Marketing Primer

Now is Gone: Facebook Marketing Primer

Geoff Livingston has a great post in his “Now Is Gone” blog (his book of the same name, with Brian Solis of PR 2.0 fame, should be listed on Amazon soon) – Facebook Marketing Primer. In it, he discusses the different forms of marketing on Facebook, including Applications, community development and advertising.

I’m a big proponent of Facebook and Social Network marketing. I think that different demographics are using Facebook (and other Social Networks) in different ways. For example – I don’t know that many post-college adults would join groups for some companies/products (ie. pharmaceuticals/drugs) that might show up in their news feeds. I’m very much aware of the power of my network and what I want them to see. So how do you market to that demographic without it being intrusive?

(Via Now is Gone.)

Senior Management: What you needs to know about Twitter!

Web Strategy: What the Web Strategist should know about Twitter

IIf you haven’t seen this post by Jeremiah Owyang, click now. And then send it to all your senior management (like I did).

In that last two posts I’ve discussed my love of Twitter and my respect for Jeremiah. This post is an example of what I find exciting about both.

(Via Jeremiah Owyang’s Twitter feed.)

AdAge – Who Do you Say is a “Geek Marketer”?

Advertising Age – As Technology Develops, So Does Role of Geek Marketers

Someone sent me this this morning with the note (or IM) “They now have a name for what you do!”. As flattered as I am, I think Jeremiah Owyang has coined the term “Web Strategist” He wasn’t the first to use it, but he – through the use of his Facebook Group and his blog – has made it part of the Web 2.0 vernacular.

And I think it sound sexier than “Geek Marketer”.

(Via Pam Tulley)

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones)

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones)

Jeremiah Owyang has graciously shared a white paper he co-wrote with Mike Toll of Factiva of Dow Jones. It discusses Social Media Measurement and anyone who has an interest in launching a social media program should read it.

Also – read the post which has the link to the white paper. It’s chock-full of links to the roundtable event this paper is based on. I also enjoy keeping track of the comments for each of Jeremiah’s posts – some very smart people engage in conversation there.

(Via Web Strategy by Jeremiah.)

Facebook Spawns Ad Networks

Facebook Spawns Ad Networks

I’m excited about all the new social networking ad network possibilities, and this article talks about a couple of the initial candidates. I was especially excited to see Videoegg – earlier this year I worked with someone from the company on a local political campaign – and was really impressed during our conversations and observations about the space.

I’m meeting with them early this week.

(Via AdWeek.)

Website Magazine : Social Media: From the Drawing Board to the Board Room

Website Magazine : Social Media: From the Drawing Board to the Board Room

This is a great introduction on how to get starting analyzing new media (and selling it as a value proposition to senior management). Jeremiah writes about social media from a consultant’s point of view – whether on his blog, this article, his Twitter feed or his Facebook. His writing never makes me feel condescended to, just included. I constantly pick up new things to share with my team, clients and management. And (hopefully!) my comments on his blog add some value.

(Via Jeremiah Owyang.)

Global Race to Monetize the Social Web has it’s Bumps

Advertisers find new headaches in lawless world of social Web sites – International Herald Tribune: “By Doreen Carvajal

Great story in the Internation Herald about the advertising challenges in the Social space (ie. What happened in the UK with Vodafone, Virgin Media, First Direct and others temporarily leaving Facebook).

I think these challenges are good, it’s like beta-testing for ad networks. This new culture is rich and growing. It’s going to take time to see what works, who gets control over ads and how new networks will be implemented. Really exciting.

(Via Getting Granular: The DigitalGrit Blog.)