I have a large (for me) and expansive web presence. I have two blogs (this one and Setting Contexts, my GTD blog), a Facebook, Twitter, Tumblr, Jaiku, Pownce, Yahoo!Mash, my Upcoming page, etc., etc., etc. A lot of these services were initiated under my jquig99 moniker. As a woman, I felt a bit vulnerable having [...]
Facebook is the Hub for your Personal Brand Chris Brogan poses a lot of questions on his Twitter feed. Some I answer, some I don’t – a lot make me think. Two of questions recently were a wake-up call – “What’s your personal brand?” and “What’s your social media strategy?” As a marketing/advertising professional, I [...]
Web Strategy: What the Web Strategist should know about Twitter IIf you haven’t seen this post by Jeremiah Owyang, click now. And then send it to all your senior management (like I did). In that last two posts I’ve discussed my love of Twitter and my respect for Jeremiah. This post is an example of [...]
Advertising Age – As Technology Develops, So Does Role of Geek Marketers Someone sent me this this morning with the note (or IM) “They now have a name for what you do!”. As flattered as I am, I think Jeremiah Owyang has coined the term “Web Strategist” He wasn’t the first to use it, but [...]
Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones) Jeremiah Owyang has graciously shared a white paper he co-wrote with Mike Toll of Factiva of Dow Jones. It discusses Social Media Measurement and anyone who has an interest in launching a social media program should read it. Also – read the post [...]
Facebook Spawns Ad Networks I’m excited about all the new social networking ad network possibilities, and this article talks about a couple of the initial candidates. I was especially excited to see Videoegg – earlier this year I worked with someone from the company on a local political campaign – and was really impressed during [...]
Website Magazine : Social Media: From the Drawing Board to the Board Room This is a great introduction on how to get starting analyzing new media (and selling it as a value proposition to senior management). Jeremiah writes about social media from a consultant’s point of view – whether on his blog, this article, his [...]
Advertisers find new headaches in lawless world of social Web sites – International Herald Tribune: “By Doreen Carvajal“ Great story in the Internation Herald about the advertising challenges in the Social space (ie. What happened in the UK with Vodafone, Virgin Media, First Direct and others temporarily leaving Facebook). I think these challenges are good, [...]
