Social Media White Paper - “Tracking the Influence” (Factiva of Dow Jones)
Jeremiah Owyang has graciously shared a white paper he co-wrote with Mike Toll of Factiva of Dow Jones. It discusses Social Media Measurement and anyone who has an interest in launching a social media program should read it.
Also - read the post which has the link to the white paper. It’s chock-full of links to the roundtable event this paper is based on. I also enjoy keeping track of the comments for each of Jeremiah’s posts - some very smart people engage in conversation there.
(Via Web Strategy by Jeremiah.)
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