Category White Paper

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones)

Social Media White Paper – “Tracking the Influence” (Factiva of Dow Jones) Jeremiah Owyang has graciously shared a white paper he co-wrote with Mike Toll of Factiva of Dow Jones. It discusses Social Media Measurement and anyone who has an interest in launching a social media program should read it. Also – read the post [...]