Jeremiah Owyang has graciously shared a white paper he co-wrote with Mike Toll of Factiva of Dow Jones. It discusses Social Media Measurement and anyone who has an interest in launching a social media program should read it.

Also – read the post which has the link to the white paper. It’s chock-full of links to the roundtable event this paper is based on. I also enjoy keeping track of the comments for each of Jeremiah’s posts – some very smart people engage in conversation there.

(Via Web Strategy by Jeremiah.)