Tag Marketing

All Hail the Visual Revolution!

Livestreaming on a Smartphone

Advancing technologies continue to accelerate our access to information, social media, content, shopping and every other thing we do on our latest devices. As such, it is more important than ever to make a great first impression. In fact, it’s critical because chances are you won’t get a second chance at a first impression.

ROI Research conducted a study on “Participant Behavior and Social Engagement”, and discovered users are most likely to engage with a brand through pictures and videos. To better understand the scope of the findings, Verizon CEO Lowell McAdam recently told the National Association of Broadcasters that video makes up 50 percent of his company’s wireless traffic. By 2017, he fully expects that two-thirds of Verizon’s traffic will be video!

Internet usage is increasing exponentially, projected to nearly triple just in the first half of this decade. The clulprit: video. By 2015, it is expected that there will be one million minutes of video — the equivalent of 674 consecutive days of viewing — crossing the Internet every second!

Faster connections, more ways to get connected and this insatiable hunger for new content increase the nearly limitless possibilities out there for savvy brands who take advantage of this increasing consumer desire for visual content. Because of it’s vast popularity, Internet video can help add “ooh” factor (possibly even “ew” or “oooooh” factor) that is capable of capturing the attention of the modern consumer.

Compelling people to respond favorably to your marketing and branding efforts is a science that requires some level of understanding the psychology behind how the human mind works. One thing researchers have known for quite some time is that most people tend to remember more visual than written information. We retain more of what we see than what we read. Think of all the places you’ve lived in your life. Chances are very good you can picture them in your mind easier than you can recall the street addresses. That’s just the way the human mind is naturally wired.

Compounding this bit of biology in the modern world, is the Internet and this exploding era of digital information and content consumption is changing the way the human mind works.

Studies show that technology is rewiring our brain’s neural circuitry, heightening skills like multi-tasking, complex reasoning and decision-making. In a world where our brains are evolving to the changing ways we are consuming data, brand marketing decisions are better made when they factor in the human desire for visual content.

Are you utilizing video and photography for your business strategy? Comment here or on our Facebook and Twitter pages. Thanks so much for reading!

To learn more about  StrategyJQ and our servicescontact us - we look forward to speaking with you!

 

 

BRANDING 101: What Building a Brand Means Today

Brand“Once upon a time…,” is a perfect way to start a fairy tale. Insert one princess, a kingdom and a bad, evil thing trying to turn it all into rubble and you’re off to the races. Here, let’s try to write our own fairy tale…

Once upon a time, brands were built out of brick and stone…

It’s quaint, I’ll give it that. The only problem is that it has no bearing on the reality of today. If you don’t like it, go ahead and complain on the Internet. Once you’re done blowing off steam, go see how much good that does you? Did you effect change? Did anybody even listen? How many “Likes” did you get?

And if you don’t feel like enough people listened, maybe, just maybe, it’s because your “brand” isn’t big enough.

Sure, I could make some cornball “size doesn’t matter” joke — if that’s what you’d like, we can pause for a second for a few harmless yuks — but just take a moment to think about this: in today’s world, EVERYBODY is a brand!

Yeah, it’s nuts. It’s Andy Warhol on acid, because now everyone who gets (and desires) their 15 minutes now has the ability to turn that tiny bit of attention into a “brand.”

Branding was something you used to have to earn — with a damp sweat rag mopping your brow with one hand as you wielded a trowel with the other. It’s different today and I’ll tell you why.

In the past, branding was the act of creating trust. Today, branding is all about creating a sensation. 

Now there’s nothing wrong with trust. In fact, trust is a foundation that weathers the ages — a foundation that will remain in place when the occasional hurricane passes through. Trust is what will bring you repeat business and loyal customers. We’re talking the trust that your brand will deliver the goods.

The only problem is that nowadays, trust isn’t always enough to bring them across your threshold the first time. In a world that offers more choices by the second, to get ‘em though the door the first time, the second time and everytime after that, you need a better cheese.

Go ahead and blame the Internet, but we live in a short-attention span world. Through our desktop and mobile browsers we voraciously devour information like Blue Whales inhaling great draughts of krill. If that wasn’t enough, we are also bombarded left and right by advertisements and messages. We, as humans, don’t shrink away from it. No, when given the opportunity, we consume even more. We can’t get enough and we can’t get it fast enough.

And because those consumers in the expanding customer base you desire drink from the firehose of information known as the Internet, your claims of quality will only get you so far. Because hyperbole on the net is like a shovel in a horse stable, there will be those in the demographics you covet who won’t know the difference between your claims of being the best from those being made by Joe who started yesterday in his basement, regardless of your pedigree. There’s only so many times you can rest on your laurels before the message gets lost in the cloud.

All those billions upon billions of bits and bytes flying around the world every second of everyday make up the shifting sand of the Internet. What you did yesterday may have been great, but it’s already been swallowed up and forgotten. Your fairy tale “happily ever after” may only last till the next page refresh.

But fret not, friends. It’s not all bad news. In today’s blink-and-you-missed-it world, however, there is one saving grace for the beleaguered marketer: conversation.

Building a brand today is all about inspiring people to talk about you. 

And in that respect, the Internet has given Joe in his basement the same opportunities to brand-build as any built-in-stone company. His reach may lack because he hasn’t been around as long, but his ability to get people talking about his brand exists. All Joe has to do down there in the basement is whip up something worth talking about… a sensation.

You can stand on your soapbox and shout all you want, but today if other people aren’t talking about your, your brand, and all that brick and stone you used to create it, is as good as invisible. Small brands come and go because while they may inspire people to come through the door that first time, they lack the resources, credibility and creativity to get enough repeat business to stay alive.

Branding today is not about creating one good idea or one good slogan. It’s about building a platform from which great ideas come from time and again. To make dollar one, you need faith more than you need trust. Faith that you are worth pulling out a wallet or checkbook that first time. Faith that you are worth talking about in an online status report that my friends will “Like.”

Because the Internet has given us all access to realize our own fairy tales, Joe in his basement can have a “once upon a time” by getting enough people to talk about him. However, the way you build a brand today is by maintaining or re-establishing your place in the conversation. True, not all succeed, and it’s not for for a lack of huffing a puffing or the machinations of a wicked witch in the woods. If you’re looking for a happy ending to your brand-building efforts, you need to constantly create the kind of sensations capable of inspiring others to tell your tale to others.

What does Branding mean to you and your business right now? Comment here or on our Facebook and Twitter pages. Thanks so much for reading!

To learn more about  StrategyJQ and our servicescontact us - we look forward to speaking with you!

 

 

 

Fresh Starts

This has been a couple of years filled with fresh starts. From crayon’s sale to Powered, then Powered’s acquisition just a year later to the Dachis Group, then on to starting my own consultancy, StrategyJQ. It been a whirlwind of experience and I’ve loved every minute of it. Starting SJQ has been amazing and really fun and I feel grateful and humbled by the people who have chosen to work with me. As well as the people who are actually doing the work with me – again, lucky and grateful.

I wanted to take a moment and acknowledge that all of this wouldn’t be happening if I hadn’t met Scott Monty, who got me an interview to take his position at crayon with Joseph Jaffe, Greg Verdino and Gary Krivin. Working at crayon will always be a high point of my career, something I’ll always be incredibly proud of. There are only a few people that can call themselves crayonistas, the men named above, and a few others including CC Chapman, Steve Coulson and Amadeo Plaza, and I think that most of us consider it a badge of honor. StrategyJQ is a direct result of my work with Greg, Gary, Amadeo and Joe at crayon and they will always be family to me. I also want to take a moment and say how supportive everyone at Dachis was when I was transitioning out of the company and that everyone I had contact with there were incredibly smart and capable. Just really bright minds.

I’m not someone that talks about my work across all of the social networks. Absolutely to my detriment and I get that. My credo is, “Less Talk, More Walk”. In my case, that means that I want people to see the work as my clients and not StrategyJQ. It’s just what I believe.

StrategyJQ is a consultancy that works with companies and brands on their social strategy and tactical plans. We strategize, plan and execute. Please get in touch at info at strategyjq.com if you have projects you’d like to explore.

This is a fresh start for Social Days too. This is a place that I’ll share opinions, links, trends that I see…and we’ll see what else. This is hopefully the LAST Fresh Start for a while and I’m looking to make the most of it.