Tag Social Strategy

All Hail the Visual Revolution!

Livestreaming on a Smartphone

Advancing technologies continue to accelerate our access to information, social media, content, shopping and every other thing we do on our latest devices. As such, it is more important than ever to make a great first impression. In fact, it’s critical because chances are you won’t get a second chance at a first impression.

ROI Research conducted a study on “Participant Behavior and Social Engagement”, and discovered users are most likely to engage with a brand through pictures and videos. To better understand the scope of the findings, Verizon CEO Lowell McAdam recently told the National Association of Broadcasters that video makes up 50 percent of his company’s wireless traffic. By 2017, he fully expects that two-thirds of Verizon’s traffic will be video!

Internet usage is increasing exponentially, projected to nearly triple just in the first half of this decade. The clulprit: video. By 2015, it is expected that there will be one million minutes of video — the equivalent of 674 consecutive days of viewing — crossing the Internet every second!

Faster connections, more ways to get connected and this insatiable hunger for new content increase the nearly limitless possibilities out there for savvy brands who take advantage of this increasing consumer desire for visual content. Because of it’s vast popularity, Internet video can help add “ooh” factor (possibly even “ew” or “oooooh” factor) that is capable of capturing the attention of the modern consumer.

Compelling people to respond favorably to your marketing and branding efforts is a science that requires some level of understanding the psychology behind how the human mind works. One thing researchers have known for quite some time is that most people tend to remember more visual than written information. We retain more of what we see than what we read. Think of all the places you’ve lived in your life. Chances are very good you can picture them in your mind easier than you can recall the street addresses. That’s just the way the human mind is naturally wired.

Compounding this bit of biology in the modern world, is the Internet and this exploding era of digital information and content consumption is changing the way the human mind works.

Studies show that technology is rewiring our brain’s neural circuitry, heightening skills like multi-tasking, complex reasoning and decision-making. In a world where our brains are evolving to the changing ways we are consuming data, brand marketing decisions are better made when they factor in the human desire for visual content.

Are you utilizing video and photography for your business strategy? Comment here or on our Facebook and Twitter pages. Thanks so much for reading!

To learn more about  StrategyJQ and our servicescontact us - we look forward to speaking with you!

 

 

Winning the Branding War Through Social Media: Ford, JetBlue and Taco Bell

At StrategyJQ we believe that conversation is steeped into every piece of business and marketing plans. Today, we wanted to highlight some examples of companies that are participating strategically and effectively.

Fresh Starts

This has been a couple of years filled with fresh starts. From crayon’s sale to Powered, then Powered’s acquisition just a year later to the Dachis Group, then on to starting my own consultancy, StrategyJQ. It been a whirlwind of experience and I’ve loved every minute of it. Starting SJQ has been amazing and really fun and I feel grateful and humbled by the people who have chosen to work with me. As well as the people who are actually doing the work with me – again, lucky and grateful.

I wanted to take a moment and acknowledge that all of this wouldn’t be happening if I hadn’t met Scott Monty, who got me an interview to take his position at crayon with Joseph Jaffe, Greg Verdino and Gary Krivin. Working at crayon will always be a high point of my career, something I’ll always be incredibly proud of. There are only a few people that can call themselves crayonistas, the men named above, and a few others including CC Chapman, Steve Coulson and Amadeo Plaza, and I think that most of us consider it a badge of honor. StrategyJQ is a direct result of my work with Greg, Gary, Amadeo and Joe at crayon and they will always be family to me. I also want to take a moment and say how supportive everyone at Dachis was when I was transitioning out of the company and that everyone I had contact with there were incredibly smart and capable. Just really bright minds.

I’m not someone that talks about my work across all of the social networks. Absolutely to my detriment and I get that. My credo is, “Less Talk, More Walk”. In my case, that means that I want people to see the work as my clients and not StrategyJQ. It’s just what I believe.

StrategyJQ is a consultancy that works with companies and brands on their social strategy and tactical plans. We strategize, plan and execute. Please get in touch at info at strategyjq.com if you have projects you’d like to explore.

This is a fresh start for Social Days too. This is a place that I’ll share opinions, links, trends that I see…and we’ll see what else. This is hopefully the LAST Fresh Start for a while and I’m looking to make the most of it.