Great Speakers at The Pitch Refinery
Melissa Pierce (Disclosure: Melissa has work with SJQ in a few capacities, we’re big fans!) has created something incredible – The Pitch Refinery! This Chicago conference, on September 22nd and 23rd, focuses on teaching people how to tell the story of their business, by a fantastic slate of speakers and mentors.
It blows the hackneyed “Elevator Pitch” into the 21st century!
Pitching is one of the most important work that StrategyJQ does – it’s how we get business. And it’s never easy, but it could be easier and a lot more fun!
SJQ has bought 2 VIP tickets as scholarships for The Pitch Refinery to make available to people who really want to go, but may not have the resources right now. As per The Pitch Refinery Blog:
“There are two scholarships available. Scholarships are open to anyone whether you are a student, an entrepreneur, or just interested in refining your presentation skills. If you are able to travel to Chicago and attend Pitch Refinery September 22nd and 23rd, but were previously deterred due to the financial burden of ticket prices. Please apply for the Pitch Refinery StrategyJQ Scholarship.
Apply here. Scholarship winners will be announced September 4th.”
This conference is going to be amazing, and now you have one less excuse. Go see what Melissa has created with The Pitch Refinery and make something great of your own!
StrategyJQ has almost reached the 2-year mark (I can’t believe how quickly it’s passed!) and it’s time for a refresh! I’ve been working with my design partners, Green Ball Media for a few months on the redesign and today it’s finally live!
It was important to me that what I, and SJQ, focuses on should be immediately accessible to anyone who lands on the front page, and that users should be able to find whatever they’re looking for quickly.
A website, especially in the Age of the App, doesn’t get you hired immediately – but it’s a great introduction to who you are and what you solve for your clients. The new StrategyJQ is a great first impression!
Let me know if you agree!
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I’ve been talking about Intent a lot in the last couple of weeks. In conversations with friends, client trainings and even with my accountant. When I hear myself repeating a specific word or phase consistently, it’s time to examine why.
Being Irish-American, we place a lot of faith in, well, faith, luck and fate. It’s a charming, romantic notion – and lazy as ifreann. Lazy, because it takes no effort, planning or skin in the game. No investment.
What I realize is that when I’m speaking about intent, I’m talking about building relationships and trust by communicating with purpose. That a content strategy for a client means nothing without the business objectives, goals and intent behind the words – that teaching a company about having a “voice” is about more than personality.
Intent is an action, it moves you forward – intent reaches –>
- What am I really asking for?
- How do I want to be perceived?
- How can I show myself more clearly with these words?
- What choice can I make that moves me (us) forward to the objectives
A company that’s doing this incredibly well on Instagram is Kate Spade (katespadenyc). As the name suggests, the photos that are shared on her stream are filled with images of her stores, trends and new must-haves. It’s also filled with the color and feel of living in New York City during each of the different seasons – they know who their customer is and who she wants to be. Each photo creates the opportunity for this customer to share in the moment and see herself in it. To be the person already living that life – and the high volume of comments show that a lot of people want to be, want to know and want to connect with that person and w/KateSpadeNYC.
It’s easy to teach a company how to make status updates, YouTube videos and moment share – it’s the intent behind those that’s takes a “voice” and creates an opportunity for your audience to not only see the human face behind the words, but hopefully themselves within the connection.