Tag StrategyJQ

Winning the Branding War Through Social Media: Ford, JetBlue and Taco Bell

At StrategyJQ we believe that conversation is steeped into every piece of business and marketing plans. Today, we wanted to highlight some examples of companies that are participating strategically and effectively.

Pitch Refinery SJQ Scholarships

 

Great Speakers at The Pitch Refinery

Melissa Pierce (Disclosure: Melissa has work with SJQ in a few capacities, we’re big fans!) has created something incredible – The Pitch Refinery! This Chicago conference, on September 22nd and 23rd, focuses on teaching people how to tell the story of their business, by a fantastic slate of speakers and mentors.

It blows the hackneyed “Elevator Pitch” into the 21st century!

Pitching is one of the most important work that StrategyJQ does – it’s how we get business. And it’s never easy, but it could be easier and a lot more fun! 

SJQ has bought 2 VIP tickets as scholarships for The Pitch Refinery to make  available to people who really want to go, but may not have the resources right now. As per The Pitch Refinery Blog:

“There are two scholarships available. Scholarships are open to anyone whether you are a student, an entrepreneur, or just interested in refining your presentation skills. If you are able to travel to Chicago and attend Pitch Refinery September 22nd and 23rd, but were previously deterred due to the financial burden of ticket prices. Please apply for the Pitch Refinery StrategyJQ Scholarship. 

Apply here. Scholarship winners will be announced September 4th.”

 

This conference is going to be amazing, and now you have one less excuse. Go see what Melissa has created with The Pitch Refinery and make something great of your own!

SJQ: Redesigned

StrategyJQ has almost reached the 2-year mark (I can’t believe how quickly it’s passed!) and it’s time for a refresh! I’ve been working with my design partners, Green Ball Media for a few months on the redesign and today it’s finally live!

It was important to me that what I, and SJQ, focuses on should be immediately accessible to anyone who lands on the front page, and that users should be able to find whatever they’re looking for quickly.

A website, especially in the Age of the App, doesn’t get you hired immediately – but it’s a great introduction to who you are and what you solve for your clients. The new StrategyJQ is a great first impression!

Let me know if you agree!

Working with Intent

This doesn't work.

I’ve been talking about Intent a lot in the last couple of weeks. In conversations with friends, client trainings and even with my accountant. When I hear myself repeating a specific word or phase consistently, it’s time to examine why.

Being Irish-American, we place a lot of faith in, well, faith, luck and fate. It’s a charming, romantic notion – and lazy as ifreann. Lazy, because it takes no effort, planning or skin in the game. No investment.

What I realize is that when I’m speaking about intent, I’m talking about building relationships and trust by communicating with purpose. That a content strategy for a client means nothing without the business objectives, goals and intent behind the words – that teaching a company about having a “voice” is about more than personality.

Intent is an action, it moves you forward – intent reaches –>

  • What am I really asking for?
  • How do I want to be perceived?
  • How can I show myself more clearly with these words?
  • What choice can I make that moves me (us) forward to the objectives

A company that’s doing this incredibly well on Instagram is Kate Spade (katespadenyc). As the name suggests, the photos that are shared on her stream are filled with images of her stores, trends and new must-haves. It’s also filled with the color and feel of living in New York City during each of the different seasons – they know who their customer is and who she wants to be. Each photo creates the opportunity for this customer to share in the moment and see herself in it. To be the person already living that life – and the high volume of comments show that a lot of people want to be, want to know and want to connect with that person and w/KateSpadeNYC.

It’s easy to teach a company how to make status updates, YouTube videos and moment share – it’s the intent behind those that’s takes a “voice” and creates an opportunity for your audience to not only see the human face behind the words, but hopefully themselves within the connection.

Fresh Starts

This has been a couple of years filled with fresh starts. From crayon’s sale to Powered, then Powered’s acquisition just a year later to the Dachis Group, then on to starting my own consultancy, StrategyJQ. It been a whirlwind of experience and I’ve loved every minute of it. Starting SJQ has been amazing and really fun and I feel grateful and humbled by the people who have chosen to work with me. As well as the people who are actually doing the work with me – again, lucky and grateful.

I wanted to take a moment and acknowledge that all of this wouldn’t be happening if I hadn’t met Scott Monty, who got me an interview to take his position at crayon with Joseph Jaffe, Greg Verdino and Gary Krivin. Working at crayon will always be a high point of my career, something I’ll always be incredibly proud of. There are only a few people that can call themselves crayonistas, the men named above, and a few others including CC Chapman, Steve Coulson and Amadeo Plaza, and I think that most of us consider it a badge of honor. StrategyJQ is a direct result of my work with Greg, Gary, Amadeo and Joe at crayon and they will always be family to me. I also want to take a moment and say how supportive everyone at Dachis was when I was transitioning out of the company and that everyone I had contact with there were incredibly smart and capable. Just really bright minds.

I’m not someone that talks about my work across all of the social networks. Absolutely to my detriment and I get that. My credo is, “Less Talk, More Walk”. In my case, that means that I want people to see the work as my clients and not StrategyJQ. It’s just what I believe.

StrategyJQ is a consultancy that works with companies and brands on their social strategy and tactical plans. We strategize, plan and execute. Please get in touch at info at strategyjq.com if you have projects you’d like to explore.

This is a fresh start for Social Days too. This is a place that I’ll share opinions, links, trends that I see…and we’ll see what else. This is hopefully the LAST Fresh Start for a while and I’m looking to make the most of it.