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Trend Talk: Moment Sharing

An Instagram Bryant Park moment

I’m giving a presentation for a client today on the trends that I’m seeing this year. Love these kind of talks, as i get to discuss all the fun, shiny things that I let distract me in the name of work.

One of the topics I’m focusing on is Moment Sharing. Moment Sharing is about using different content mediums, status updates, photos and video, to share tiny slivers of our lives. From the historic to the truly mundane, people are documenting relationships, milestones and feelings and uploading them through their social channels. And a large amount of apps (and their api’s) have sprung up to make it faster and easier to do so.

My favorite example of this is Instagram. Now Instagram is the hot, shiny thing of the moment, with incredible growth, momentum and seeming the right team behind it. So far they’ve been smart, agile and responsive. I’m a passionate photographer and the app, with its colorful filters, is a lot of fun (Quick FYI for VideoHeads – Viddy is a comparable app for video that also offers filters). But there are a huge number of photo apps that have similar features. What makes Instagram different is the community – well, 2 of them. One is the actual Instagram community and the other is the community of supporting apps and services that have spung up using the api. Through these two communities, I have Visual Conversations from sharing moments of my day with people all over the world – no tranlation needed. The Instagram community is truly global – I share moments with people from Japan, China, Korea, the UK and all over the US. Apps and services using the Instagram api allow me to print out photos for my wall or send them as postcards to friends and family, as i did recently with some vacation moments I shared while in Ireland. There are other apps that focus on moment sharing, Instagram just does it really well and illustates the point beautifully.

One of my favorite writers on the web, Patrick Rhone (buy his book!), posted yestetday about the Dropp app as an example of what he’s calling “microsocial”. I like that label – he should tm that. It’s taking the vastness that the open social web has become and makes it personal – easier to manage and share your real moments with whom and where you choose, one-on-one to a global network and everyone in between.