Advancing technologies continue to accelerate our access to information, social media, content, shopping and every other thing we do on our latest devices. As such, it is more important than ever to make a great first impression. In fact, it’s critical because chances are you won’t get a second chance at a first impression.
ROI Research conducted a study on “Participant Behavior and Social Engagement”, and discovered users are most likely to engage with a brand through pictures and videos. To better understand the scope of the findings, Verizon CEO Lowell McAdam recently told the National Association of Broadcasters that video makes up 50 percent of his company’s wireless traffic. By 2017, he fully expects that two-thirds of Verizon’s traffic will be video!
Internet usage is increasing exponentially, projected to nearly triple just in the first half of this decade. The clulprit: video. By 2015, it is expected that there will be one million minutes of video — the equivalent of 674 consecutive days of viewing — crossing the Internet every second!
Faster connections, more ways to get connected and this insatiable hunger for new content increase the nearly limitless possibilities out there for savvy brands who take advantage of this increasing consumer desire for visual content. Because of it’s vast popularity, Internet video can help add “ooh” factor (possibly even “ew” or “oooooh” factor) that is capable of capturing the attention of the modern consumer.
Compelling people to respond favorably to your marketing and branding efforts is a science that requires some level of understanding the psychology behind how the human mind works. One thing researchers have known for quite some time is that most people tend to remember more visual than written information. We retain more of what we see than what we read. Think of all the places you’ve lived in your life. Chances are very good you can picture them in your mind easier than you can recall the street addresses. That’s just the way the human mind is naturally wired.
Compounding this bit of biology in the modern world, is the Internet and this exploding era of digital information and content consumption is changing the way the human mind works.
Studies show that technology is rewiring our brain’s neural circuitry, heightening skills like multi-tasking, complex reasoning and decision-making. In a world where our brains are evolving to the changing ways we are consuming data, brand marketing decisions are better made when they factor in the human desire for visual content.